From the country that gave us carnivals and Caipirinhas, comes the Brazilian blow dry. What is it, I hear you cry? Well, it’s the answer to all of your hair prayers and frizz nightmares! With this keratin treatment, every day is a good hair day.
Favoured by celebrities and beauty experts alike, the Brazilian blow dry is a semi-permanent way of smoothing and improving the condition of your hair for up to four months. Not only will your locks become more manageable, but you’ll save yourself tons of time (and yes, that means more time in bed!). The aim is to add nourishment to your hair, while creating a look you’re sure to fall in love with.
Your stylist will start by washing your hair and giving it a rough dry. At this point the keratin, which is a substance that exists naturally in nails, skin and hair, is applied to your hair for about half an hour (depending on how thick your hair is). As your hair is blow dried, the keratin treatment is locked in, et voila!
To ensure your tresses take in all of the keratin, some treatments also run hot keratin straighteners through your hair to leave it sleek and super soft. Through the use of bonding techniques, the treatment can improve the condition of your hair by producing a protective protein layer that nourishes and smoothes your hair cuticles.
After one session, your hair will be kink-free and supremely soft, giving you a salon finish for up to four months every time you wash. You can tailor your results towards the look you like best - keep your curls and lose frizz, or achieve poker straight hair if you so wish. The choice is yours.
Plus, the after-care is minimal - with a Brazilian blow dry you’re able to wash your hair the very next day. Traditional keratin treatments, however, require you to wait for 72 hours before washing your hair after treatment, and then you and your straight and shiny locks are good to go! No specialist shampoos are needed, although your hair stylist will advise you about any products they recommend for unrivalled results.
Brazilian blow dry keratin treatments also help your hair grow, since you’ll no longer need to put direct heat on your hair every day post-treatment. Humidity is also no longer a concern - come rain or shine, your hair will remain perfect and in place.
And it works brilliantly on any hair type - whether your hair is bleached, highlighted, permed, relaxed, kinky, damaged or previously straightened, your hair stylist will have you covered.
Just remember that it might be worth eBaying your GHDs! With a Brazilian blow dry, you won’t be needing them for a while.