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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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The ‘Boyzilian’: getting to grips with male Brazilian wax

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‘Manzilian’, ‘brozilian’ or plain old BSC: the male Brazilian wax is becoming ever more popular. For the more grizzly among us, we’ve probably had comments on our body hair more than once. And if you’re considering getting rid, the question remains: how? Maybe you’re still unsure about the Boyzilian, or maybe you’ve finally … [Read more...] about The ‘Boyzilian’: getting to grips with male Brazilian wax

4 ways to make your Brazilian blow dry last longer

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That good-hair-day feeling you get after a Brazilian blow dry is hard to beat (your hair also looks so sleek you could literally be the face of a shampoo ad) but thankfully it’s not hard to hold onto. Locking in the nourishing effects of the treatment is as simple as a little bit of aftercare. What should you avoid in the first three days after a Brazilian blow dry? You … [Read more...] about 4 ways to make your Brazilian blow dry last longer

Harry, this is how you cure a royal hangover

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One can only imagine how sore Harry’s head is right now (let’s face it, Champagne hangovers are the worst). Since we’re fighting the outdated view that beauty treatments are reserved for women, you might want to consider knocking back that fry-up, downing your Berocca and giving one of these a spin. By Danielle Petch What does a glycolic acid peel do for your … [Read more...] about Harry, this is how you cure a royal hangover

Game, set and wax: taking your brows to the next level

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Brows are big at the moment. That’s in volume and in fashion. They’ve also got the power to change your face shape and your overall look. If you haven’t strayed from the classic brow wax for a while, we’ve got a few suggestions to help you mix things up. How can you make your brows look fuller if they're thin? You can get brow extensions to make thin … [Read more...] about Game, set and wax: taking your brows to the next level

How to tackle Hollywood wax nakedness nerves

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For newbies, the Hollywood wax can be defined in two words: all gone. It removes all the hair in your bikini zone, leaving you feeling silky-smooth for weeks. This does mean getting naked from the waist down in front of a stranger (albeit a therapist) and if that strikes fear into your heart, here are a few nifty little tricks that should calm your nerves during your … [Read more...] about How to tackle Hollywood wax nakedness nerves