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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Game, set and wax: taking your brows to the next level

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Brows are big at the moment. That’s in volume and in fashion. They’ve also got the power to change your face shape and your overall look. If you haven’t strayed from the classic brow wax for a while, we’ve got a few suggestions to help you mix things up. How can you make your brows look fuller if they're thin? You can get brow extensions to make thin … [Read more...] about Game, set and wax: taking your brows to the next level

How to tackle Hollywood wax nakedness nerves

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For newbies, the Hollywood wax can be defined in two words: all gone. It removes all the hair in your bikini zone, leaving you feeling silky-smooth for weeks. This does mean getting naked from the waist down in front of a stranger (albeit a therapist) and if that strikes fear into your heart, here are a few nifty little tricks that should calm your nerves during your … [Read more...] about How to tackle Hollywood wax nakedness nerves

3 easy summer updos that will have you party ready in under an hour

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Weddings, festivals and parties galore; summer really is the best time to experiment with your hair, but how to know where to begin? To help inspire you, we picked 3 of our favourite (and easiest!) summer ‘dos and sent our friend Ashlyn to The Painted Lady in Shoreditch to try them out. The best part? These express styles will have you in and out of the salon in under and … [Read more...] about 3 easy summer updos that will have you party ready in under an hour

4 fresh bridal up-dos we’re saying ‘we will’ to

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There’s a reason why many choose an up-do for the big day. Not only does it sneakily avoid any weather-related issues (humidity, rain and wind can be monstrously unkind), it also lets your dress take centre-stage. But if you’re looking for something less traditional, there are dozens of alternatives to this fail-safe style for the modern bride. So – without further ado – … [Read more...] about 4 fresh bridal up-dos we’re saying ‘we will’ to

8 shades of blonde you’ll want to show your hair stylist

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Bronde, ash, honey? Choosing your shade of blonde is a minefield, but navigate it correctly, and you’ll save time and dollar. There’s a lot of choice, so we’ve narrowed it down to the best shades in the bunch, a blonde dictionary, if you like. Godspeed future blondes, here’s your guide to the varying tones, and what to ask for to get ‘em.   By Rachel Spedding How do you choose … [Read more...] about 8 shades of blonde you’ll want to show your hair stylist