1 Tinting can add depth to your face

A gentle wash of colour on your brows gives them more definition. This can add depth to your face in a subtle way – a bit like contouring. But without the YouTube tutorials. The process usually involves a clever combination of natural shades, chosen especially to complement your skin tone and bring out the colour of your eyes.

2 You'll get more time in bed

Here's our logic. You'll be able to give your eyebrow pencil a rest, so it's one less thing to think about in the morning. Instead of filling in your brows, you'll just need to give them a quick comb. We'll do anything for five more minutes under the duvet. Eyebrow tints can last for up to five weeks (more likely if you follow our brow tint after-care tips). That's 175 minutes' extra time in bed.

3 It can thicken thin brows

Not literally, but it can give the illusion of added thickness if you love the bushy brows look – or maybe you've over-plucked. This is because the dye catches some of the finer hairs that are almost invisible. A deep colour and defined shape can make you look like you've got fuller, darker brows. Move over Cara.

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Brow beauty: to tint or not to tint

07/05/2018 / Editor's picks

Game of Thrones fans are probably already familiar with how tinted brows can change someone’s look – after all, Daenerys Targaryen is a walking example. And ever since Emilia Clarke’s dragon queen set us serious eyebrow goals, we’ve become hooked on the eyebrow tint. Even better, it’s as workable in real life as it is on sci fi. If only that was true for everything.

Image credits: shutterstock, @browcobar, @browsbyserafina