Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Is an Indian head massage the secret to thick, luscious locks?

8 May 2018 by Beth Ryan

The secret to getting glossy locks doesn’t always lie within the bottle. While we’re proud of our array of shampoos, conditioners and hair products, there’s not really any more space around our shower. Or time in our day, come to mention it. According to research, Indian head massage could be the answer. This massage type can strengthen our hair, make it shiny … [Read more...] about Is an Indian head massage the secret to thick, luscious locks?

Brow beauty: to tint or not to tint

7 May 2018 by Beth Ryan

Game of Thrones fans are probably already familiar with how tinted brows can change someone’s look – after all, Daenerys Targaryen is a walking example. And ever since Emilia Clarke’s dragon queen set us serious eyebrow goals, we’ve become hooked on the eyebrow tint. Even better, it’s as workable in real life as it is on sci fi. If only that was true for … [Read more...] about Brow beauty: to tint or not to tint

Your eyebrow waxing questions, answered

5 May 2018 by Beth Ryan

Brow waxing has been around since… well, before the millenium, if we can stretch our dusty memories back to the pre-smartphone era. It started in the ’60s and took off in the ’80s – and there’s a reason it’s been popular so long. It’s quick, easy and effective. If you’ve never tried it, here’s what to expect. How painful is … [Read more...] about Your eyebrow waxing questions, answered

Fighting the frizz just got a whole lot easier

4 May 2018 by Beth Ryan

If you’re a serial straightener or a constant fighter of frizz, booking in for a Brazilian Blow Dry is the game changing treatment you need in your life right now. How do we know? Because we tested it of course! Designed to smooth out unruly hair and cut your regular styling time in half, this proven-to-work treatment leaves you with shiny, bone straight hair for up to 4 … [Read more...] about Fighting the frizz just got a whole lot easier

Electrolysis and hair removal: the bare essential facts

4 May 2018 by Beth Ryan

If getting rid of unwanted hair forever sounds like an absolute dream, you’ll welcome electrolysis with open arms. This treatment first hit the beauty scene back in 1875. And while laser hair removal is still a bit speedier, electrolysis has a loyal army of followers – and it’s not hard to see why. Is electrolysis really a permanent hair removal method? Yes, … [Read more...] about Electrolysis and hair removal: the bare essential facts