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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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5 low-maintenance haircuts that never go out of style

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Trends come and go, but a signature hairstyle can last forever. As in, with regular cuts. We’d go so far as to call these easy-to-maintain cuts ‘timeless’. Plus, as they’re low maintenance, you’ll basically look like you’ve just left the salon even if you’ve barely lifted a finger. Which haircuts are considered easy to maintain? … [Read more...] about 5 low-maintenance haircuts that never go out of style

4 (secret) facts about the power of hot stone massage

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Secret as in that not everyone knows about them. Not the kind of secrets that you know, you’re totally sworn to silence on. Like your bestie’s work crush, or exactly how much of that giant Galaxy bar you had last night (it’s fine, you left at least two squares). You may have already guessed that there’s more to the indulgent hot stone massage than a bit … [Read more...] about 4 (secret) facts about the power of hot stone massage

It’s cool to be your usual undone self on your wedding day

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If you’re a low maintenance, off-duty kind of girl when it comes to your hair, then an overly structured updo on your wedding day just isn’t going to cut it. But how to strike a balance between scruffy and elegantly undone? Because although those perfectly tousled just-rolled-out-of-bed looks we see on Instagram might look achingly accidental, best believe … [Read more...] about It’s cool to be your usual undone self on your wedding day

How to blast facial hair for good (if you want to)

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Around 40% of British women have facial hair – that’s two out of every five of us (how’s that for a maths calculation?). If you’re among those that want to banish it, chances are you’ll be familiar with waxing, threading, shaving and bleaching (throwback to the ’90s). We know that fighting the facial fuzz can sometimes feels like trying to … [Read more...] about How to blast facial hair for good (if you want to)

The lash lift-off: LVL vs. Keratin

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False lashes were our best friends back in the noughties. We’re getting nostalgic just thinking about those little tubes of glue. But waking up with said lashes on the pillow or finding them halfway up to our eyebrows mid-party? Not such a fond memory. So we’ve embraced semi-permanent eyelash treatments like LVL lashes and keratin lash lifts with open arms. They … [Read more...] about The lash lift-off: LVL vs. Keratin