Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

“Know any good nail places?” Yes, yes we do.

23 April 2018 by Beth Ryan

Aside from 5pm on a Friday evening, not much beats that new nail feeling. A mani has us walking down the street high-fiving anyone who’ll take it. But when the nail beds need some nurturing, where does our own Treatwell community head for a fix up? We did some digging in the office, and asked our insiders for their top spots, because we’re nosey like that, but also because … [Read more...] about “Know any good nail places?” Yes, yes we do.

Why non-athletes deserve sports massages too

22 April 2018 by Beth Ryan

Who else feels like a fraud booking the sports massage, when the closest you get to physical activity is an 8-hour Netflix viewing marathon? Just because Olympic medalists are addicted to this treatment doesn’t mean your (less-than) average gym-user can’t get involved too. If you’re into your fitness classes, you’ll get a performance-enhancing boost. And … [Read more...] about Why non-athletes deserve sports massages too

The geometric nails trend we’re booking right now

21 April 2018 by Beth Ryan

Raise your hand if you’re a sucker for a neutral nail. I head to the salon with dreams of red and coral, and leave looking down at my 50-shades-of-beige fingertips. But with spring finally here, I’ll be going all in on geometric nail art. The trend invaded our Insta feeds a few years ago and has proved just as popular on the catwalk since, so it’s time we swatted up on the … [Read more...] about The geometric nails trend we’re booking right now

Here are 4 ways sports massage will boost your workout

21 April 2018 by Beth Ryan

Whether you’ve pulled a muscle or you’re determined to flip into a backbend as effortlessly as your eight-year-old niece, a sports massage can help you limber up. Using techniques from Swedish and shiatsu massages to rub away aches and pains, it’s adaptable, versatile and feels great afterwards. How does a sports massage help improve your … [Read more...] about Here are 4 ways sports massage will boost your workout

How to make your beauty routine plastic-free

20 April 2018 by Beth Ryan

Earth Day reminds us that while many of us have now switched to reusable water bottles and supermarket tote bags, it’s easy to forget how our everyday beauty routine can impact our planet. While we shouldn’t judge a book by its cover – the urge is strong to choose a bottle of face wash or toner based on its packaging (hello Glossier). Luckily, with a few changes to your beauty … [Read more...] about How to make your beauty routine plastic-free