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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Everything you’re dying to know about eyebrow microblading

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When we heard there was a treatment that could remedy the over-plucking we did to our brows in our teens, we had a small celebration. It’s like, the first step towards the time machine. Microblading is also a total life saviour if you’re finding your brows are thinning over time or you just want a fuller shape. What is microblading and how does it work? … [Read more...] about Everything you’re dying to know about eyebrow microblading

Guys, here’s what turquoise hair looks like (and exactly how to get it)

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If you’re going to dye your hair this summer, go hard or don’t bother. Pastel shades are always a good idea, but for hair as sharp as the bloke that owns it, turquoise is the shade to ask for. Pimps and Pinups know how to do it right, so we sent Mark for a makeover. His textured cut, with more volume up top (‘zero fade’, if we’re getting technical), was the perfect match for … [Read more...] about Guys, here’s what turquoise hair looks like (and exactly how to get it)

Simple up-dos for a snappy morning routine

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If we could have one superpower, it’d be an extra arm for nailing those tricky up-dos your hairdresser can probably do in their sleep. Oh, and invisibility. OK, two superpowers. Sadly, we don’t have any, but we do have a fail-safe list of our favourite quick-and-easy styles for when you’ve slept through the alarm. Again. How do you create a boho bun quickly? You … [Read more...] about Simple up-dos for a snappy morning routine

Is an Indian head massage the secret to thick, luscious locks?

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The secret to getting glossy locks doesn’t always lie within the bottle. While we’re proud of our array of shampoos, conditioners and hair products, there’s not really any more space around our shower. Or time in our day, come to mention it. According to research, Indian head massage could be the answer. This massage type can strengthen our hair, make it shiny … [Read more...] about Is an Indian head massage the secret to thick, luscious locks?