Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

So, let’s talk about that Picasso nails trend

27 May 2018 by Beth Ryan

The #PicassoNails hashtag is growing on Instagram, and it’s caught my attention. A neutral manicure veteran, why is my eye wandering to the world of nail art? Because this is the trend us minimalists have been waiting for. If you’re trying it at home, use a cotton bud, or the thin end of a paintbrush to create your Picasso-inspired design. With abstract lines and curving … [Read more...] about So, let’s talk about that Picasso nails trend

5 laser hair removal types decoded

27 May 2018 by Beth Ryan

Chances are you’ve heard that laser hair removal can be a miracle worker when it comes to getting rid of hair. What most of us haven’t heard is that there’s not just one type of laser – there are five. And some of them go by the kind of scientific names that can challenge our attention spans. So, in simple terms, here’s what they are, what they do, and … [Read more...] about 5 laser hair removal types decoded

At home vs. in the salon: removing gel and acrylic nails

27 May 2018 by Beth Ryan

Gel and acrylic nails, making our fingers look great since our last salon appointment. Alas, as dreamy as they are, they don’t last forever. Though there’s nothing as satisfying as peeling those babies off, it’s seriously bad news for your nails – think weak and brittle. No thanks. You can try removing properly at home (the process is relatively similar), but buying all the … [Read more...] about At home vs. in the salon: removing gel and acrylic nails

Which hairstyle suits you?

26 May 2018 by Beth Ryan

You’ve decided you want to change-up your hair. First step, done. Now what to go for? Decisions, decisions. Trends are forever changing, and despite our plans for a dramatic transformation, we always seem to bottle it once we’re bound to the chair: ‘just a trim please’. When choosing your style, consider your face shape, hair type and how much time you’re happy to spend … [Read more...] about Which hairstyle suits you?

We’re sending gel nail extension rumours packing

26 May 2018 by Beth Ryan

Most beauty treatments come accompanied with a large flock of rumours. We’re happy to report that the only thing you need to think hard about when it comes to gel nails is the colour to get. Oh, us? We’re thinking of celebrating the spring with ultra violet. Can you go swimming with gel nails? You can swim with gel nail extensions without damaging them. Gel polish … [Read more...] about We’re sending gel nail extension rumours packing