Male beauty treatments are on the rise (we had 50% more waxing bookings in 2017 than the previous year), and attitudes towards beauty are changing too – this is a hugely positive shift. For our guys, their beauty routine generally involves a quick shower, a beard tidy, and a hair trim when it’s needed. This was something totally new for them but they were up for giving it a go.
3 guys try eyebrow waxing for the first time
We know it, you know it: beauty is for everyone. But, for some reason, some men still think that certain beauty treatments are not for them. Eyebrow waxing is a classic example – some people worry that their brows will look too ‘done’, with emphasised arches or an overly defined shape. Or that people will notice they’ve had them groomed and they’ll be judged. Here’s the truth: waxing, for many men, has become an essential part of their maintenance routine. Last year, it was the second most booked treatment for men on Treatwell (behind haircuts). It’s just no-one talks about. We think it’s a conversation worth having so we sent 3 guys who have never waxed before to try it out. This is what they told us…
I… shower once a day. And maybe put some hair stuff in.