The Treatment Files Beauty. Hair. Life.

Why male beauty affects us all

03/04/2018 / Editor's picks

Men’s beauty is a booming industry. To give you a little insight into how big that boom is: 2017 saw a 56% increase in male beauty treatment bookings. Why, then, do some men feel that the treatments open to women aren’t for them? It’s a gristly subject, shaped by centuries of gender stereotyping that we wouldn’t deign to unpack in the next four hundred words, but at the core of it are some simple truths. And – what do you know! –  here they are.

By Hannah Donovan

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