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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Gel vs. Shellac vs. Acrylic: how to choose your next manicure

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All you want is glossy fingertips. Chip-free, long-lasting, super shiny, attention-grabbing fingertips. But with so many manicure options to choose from (three, three?!), how’s a nail-lover to decide which to go for? Since each treatment type has its perks, we’ve rounded up the details on each, kind of like a manicure Top Trumps (which definitely should exist). So before you … [Read more...] about Gel vs. Shellac vs. Acrylic: how to choose your next manicure

4 ways to de-stress and feel zen

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A totally stress-free life might be too much to ask for (and to be honest, it might not be that exciting), but hey, there’s no harm in aiming high. While we’d swear by mindfulness, quality time with friends (and, well, prosecco if you must know) here are four other stress-busting therapies we’d prescribe if we were doctors. (Disclaimer: we leave medical advice … [Read more...] about 4 ways to de-stress and feel zen

How to get rid of pimples (and keep them away)

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We’re probably all dreaming of ‘flawless’ skin: glowing, poreless, pimple-free. Though the state of your skin definitely doesn’t define you (and we think we’re all beaut just as we are), when a pimple arises it can feel like the end of the world. If spots are steadily taking up residence on your face, there are a few things to try to get rid of those unsolicited tenants. Here’s … [Read more...] about How to get rid of pimples (and keep them away)

So, let’s talk about that Picasso nails trend

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The #PicassoNails hashtag is growing on Instagram, and it’s caught my attention. A neutral manicure veteran, why is my eye wandering to the world of nail art? Because this is the trend us minimalists have been waiting for. If you’re trying it at home, use a cotton bud, or the thin end of a paintbrush to create your Picasso-inspired design. With abstract lines and curving … [Read more...] about So, let’s talk about that Picasso nails trend