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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Will this manicure save your dry, damaged nails?

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Pub on a Sunday. 99 with a flake. Westlife. The classics. Sticking to the good stuff extends to our beauty treatments too, because sometimes, there’s nothing better than an old school manicure. No UV lamps, no tin foil removal, just a traditional freshening-up of the fingertips. Gel nails can have a bad reputation (FYI, here’s the truth), but the classic mani really is a … [Read more...] about Will this manicure save your dry, damaged nails?

Here’s why the CACI facial is replacing Botox

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We’re not giving up on our quest for the Elixir of life – it’s out there somewhere, and we’re getting closer by the day – but for the time being, we’re pretty happy with CACI facials. No needles, nothing invasive, no Botox, just a natural (OK, electric) boost to your skin for a brighter looking complexion. What is a CACI facial and how does it work? A … [Read more...] about Here’s why the CACI facial is replacing Botox

A guide to nude Shellac colours (because we all love a neutral mani)

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Like a loyal best mate, the nude mani is always there for you. Sure, reds look great, but some of us are genetically wired to always opt for neutrals* (*I made that up, but surely it’s true?). Job interviews, weddings, salon indecisiveness: sometimes, going nude with your nails really pays off. Since a neutral shade suits a natural finish, shellac is the perfect partner for … [Read more...] about A guide to nude Shellac colours (because we all love a neutral mani)

The truth about pores (and how you can shrink them)

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Don’t hate the messenger, but we’ve got some skin truths to share. Those pores on your face? They’re going nowhere. Ice cubes, sebum masks, head over a steaming pot, the at-home remedies just won’t work – pores are part of you, folks, it’s in the genes. But not all hope is lost. If you’re on a quest to conceal (though there’s really no need), like your favourite cashmere … [Read more...] about The truth about pores (and how you can shrink them)

Threading vs. plucking: which way to brows you’ll love?

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We can barely remember life before the wonders of HD brows and microblading. While the likes of tinting and tattooing can really transform your look, they come with a bit more commitment. When it comes to everyday brow maintenance, plucking and threading are both reliable short-term fixes. The question is, which is better?   Which eyebrow shaping method is more precise, … [Read more...] about Threading vs. plucking: which way to brows you’ll love?