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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Yeah, but what actually is gelish?

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Maybe you choose gel because a friend recommended it, maybe you’re a first-timer, or maybe you’re in it for the hand massage bit at the end. Either way, as you sit comfortably in your salon chair, ever look to your fingertips and think ‘what actually is this gel stuff?’. We’re well-versed in the world of manicures (it’s kind of what we do best), so you need wonder … [Read more...] about Yeah, but what actually is gelish?

We sent Sarina to try ombre hair, and she loved it as much as we do

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We’re long-standing fans of ombre hair. Lucky for us, it’s a trend that’s stuck around (unlike hair mascara and zig zag partings – maybe one day). A dreamy dye job that finishes your locks with a light burst of blonde, this one’s perfect if you’re not quite ready to commit to full-blown colour. Since we’re all for trying it first, and will take any excuse for a hair wash and … [Read more...] about We sent Sarina to try ombre hair, and she loved it as much as we do

Here’s when to wax your body parts (if you want to)

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Brows, legs, those cheeky chin hairs – you can wax wherever you want, if you want to. The only rule? Timings. Hair needs to be long enough for wax to grab from the root, and that varies across the body. Technical stuff, sort of, but we’ve got your back (and front): here’s a timeline of when to wax each body part, so all you need to worry about is which pair of wide-leg trousers … [Read more...] about Here’s when to wax your body parts (if you want to)

Will this manicure save your dry, damaged nails?

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Pub on a Sunday. 99 with a flake. Westlife. The classics. Sticking to the good stuff extends to our beauty treatments too, because sometimes, there’s nothing better than an old school manicure. No UV lamps, no tin foil removal, just a traditional freshening-up of the fingertips. Gel nails can have a bad reputation (FYI, here’s the truth), but the classic mani really is a … [Read more...] about Will this manicure save your dry, damaged nails?

Here’s why the CACI facial is replacing Botox

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We’re not giving up on our quest for the Elixir of life – it’s out there somewhere, and we’re getting closer by the day – but for the time being, we’re pretty happy with CACI facials. No needles, nothing invasive, no Botox, just a natural (OK, electric) boost to your skin for a brighter looking complexion. What is a CACI facial and how does it work? A … [Read more...] about Here’s why the CACI facial is replacing Botox