Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

How to avoid chipped nail polish

1 June 2018 by Beth Ryan

There’s nothing more annoying than chipped polish. Especially on freshly manicured nails, but a little care will help them go further. That feeling you get stepping out the salon? Yep, I’d like to maintain that as long as possible. Tapping my Oyster card, holding drinks in my Insta shots, high-fiving anyone who’ll take it, I’m that person. So to keep my fingertips preened and … [Read more...] about How to avoid chipped nail polish

Frizzy locks? Here’s how to keep them cool, calm and collected

1 June 2018 by Beth Ryan

We hear you. Sometimes you feel you’d have better luck taming a wild lion than your own frizzy locks (and let’s be honest, playing with cute lion cubs sounds way more fun than panic-styling your hair on a Monday morning). When your mane’s as independent as stroppy teenager, styling it’s a tad… tricky. Here’s how to calm it. (And you … [Read more...] about Frizzy locks? Here’s how to keep them cool, calm and collected

The beginner’s guide to hydrotherapy

31 May 2018 by Beth Ryan

Who knew there was another way to bring the mermaid trend into your beauty regime? Hydrotherapy uses hot and cold water to quite literally wash away your aches and pains. From meditational floatation tanks to spa circuits with ice-cold plunge pools, here’s everything you never knew you need to know about this therapy. What is hydrotherapy and how does it work? … [Read more...] about The beginner’s guide to hydrotherapy

5 of the most relaxing spas around (that happen to look great on your Instagram feed)

30 May 2018 by Beth Ryan

Yes, spas are for relaxing – soothing facials, restorative massage, tip-top manicures – but these days, did you even go somewhere if you didn’t ‘gram it? If the venue has panoramic views, plants galore, or rose gold anything, you can bet your bottom dollar I’ll be reaping in the likes with a few snaps between steam room trips. These are some of the best-looking spas in the UK, … [Read more...] about 5 of the most relaxing spas around (that happen to look great on your Instagram feed)

Move over mascara, and make room for these 3 treatments

30 May 2018 by Beth Ryan

We know it’s not exactly a hardship to apply a lash-boosting sweep of mascara. Worse things in life and all that. But late night make-up removal on a school night – and the wrong side of 12am? We’ll confess, the lure of sleep wins us over more often than not. Here are the three treatments we’d swap our mascara for. What is the main difference between lash perm, … [Read more...] about Move over mascara, and make room for these 3 treatments