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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Can I get a natural tan through a spray tan? We’ve got the answers

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If Ross from Friends has taught us anything, it’s that you should always do your research before heading for a spray tan (and leather pants are a bad idea, as a general rule). There’s hair nets, there’s posing, there’s strange sticky feet involved, but most importantly, there’s a golden tan awaiting that’ll stay put on your skin for up to a week. Rejoice. To prep you for some … [Read more...] about Can I get a natural tan through a spray tan? We’ve got the answers

5 things you didn’t know about Tui Na massage (including what it actually is)

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Quit sniggering at the name, this is serious. Tui Na is a form of Chinese massage that gets to work on your muscles for major tension relief. Literally translated as ‘pinch and pull’, the treatment addresses specific areas of concern, a little like acupuncture. The technique ‘harmonises yin and yang in the body’ through theraupetic massage and has been used in China for more … [Read more...] about 5 things you didn’t know about Tui Na massage (including what it actually is)

Can you swim with eyelash extensions? We answer your lash questions

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For those of us less-endowed in the lash department (hi, me), extensions are the perfect addition for length and volume. Since we’re the ones in the know (beauty, treatments, memorised food menus), we’re here to answer all your extension queries. After all, it’s nice to know what to expect before heading for an appointment. From taking your lashes on holiday, to finally … [Read more...] about Can you swim with eyelash extensions? We answer your lash questions

Semi-permanent makeup, or how to cheat the ‘no makeup’ look

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Imagine a world where your makeup is eternally ‘topped up’. No liner application with front cam, or brow carving in your teaspoon reflection; it’s here, folks, and it’s called semi-permanent makeup. The tattooing technique has come a long way since the days of racoon eyes and thick-lined lips. Treatments are subtle, add definition, and don’t cost the earth. Brows, liner and … [Read more...] about Semi-permanent makeup, or how to cheat the ‘no makeup’ look

How to get longer eyelashes: Russian vs. ‘one-by-one’ extensions

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Lengthy, voluminous lashes, that’d be nice. Good news, there’s a treatment for just that, without the heavy makeup application. Eyelash extensions are the fuss-free addition to your natural lashes, that last up to eight weeks with a little TLC. With ‘classic’ and ‘Russian’ extensions both popular, which type should you choose? We’ve done some comparing, because we’re kind like … [Read more...] about How to get longer eyelashes: Russian vs. ‘one-by-one’ extensions