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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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England, Portugal, and Neymar’s new do: the best hair of the World Cup so far

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Alright gents, so maybe I can’t tell you how VAR works just yet (though neither can last night’s referee apparently), but when it comes to haircuts, I do know a point cut from a pompadour. If your eyes have veered upward from the football in the last few World Cup matches, you’ve probably noticed the stellar haircuts kicking about the pitch. Germany, France, and that Brazilian … [Read more...] about England, Portugal, and Neymar’s new do: the best hair of the World Cup so far

This is what to expect at your pedicure appointment

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Rumour has it, the average person walks the equivalent of four times around the world in their lifetime. That’s a lot of strain on those feet folks, and enough reason to head for a pedicure. If you’re yet to try the treatment (what), you’re missing out on some serious pampering. A proper pedi can soothe, soften skin, and even help your posture – you’ll walk more comfortably on … [Read more...] about This is what to expect at your pedicure appointment

Removing your shellac manicure: at home vs. in the salon

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When it comes to removing your shellac manicure (boo, hiss), it’s important to do it the proper way. Removing your polish without the know-how can damage your nails long-term, and let’s face it, though the process can be done at home, the risk of acetone sliding down the sofa is too darn high. Leave the tin foil for roasting (more on that below), and let the salon take the work … [Read more...] about Removing your shellac manicure: at home vs. in the salon

4 benefits of foot massage (aside from feeling really good)

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Maybe you don’t realise it, but there’s a lot of pressure on those ankles of yours (besides the obvious: cutting shapes at the club each weekend). When your feet hurt, the rest of your body can feel out of sorts, so it’s important to pay your soles some attention, not only when shopping for new shoes. As vital as it may be, the ‘feeling good’ effect of heading for a foot … [Read more...] about 4 benefits of foot massage (aside from feeling really good)

This is how to find the best nude nail polish for your skin tone

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Needless to say, we love neutral nails. When faced with a wall of red, blue and coral polish at our mani appointment, somehow our eye always drifts back to the familiar comfort of nude (sort of like putting on your favourite cardi, but a bit more chic). Of course, we know that ‘nude’ is not one-size-fits-all: skin tone varies hugely across the world, and it’s … [Read more...] about This is how to find the best nude nail polish for your skin tone