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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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We prove that short hair is a (very) good idea

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So maybe Emily Ratajkowski didn’t quite take the pixie plunge (that pic was a wig, shucks), but, she’s given us some serious salon inspiration, and we’re ready for more. Cara Delevingne has been at it more recently, debuting a blunt-cut bob for the Puma campaign, so is this the cut to be testing out for the summer? I’d say so. Keeping hair shorter has endless perks – … [Read more...] about We prove that short hair is a (very) good idea

Is your shower damaging your skin?

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There’s a certain irony that the water we’re using to wash our face could be causing redness and irritation. But, if you’re a city dweller, it could be true. Those living in the south of the country (London, I’m especially looking at you), may find that your hair, nails and skin are affected by your shower and sink. A trip up North, or to other areas, may trigger you to notice … [Read more...] about Is your shower damaging your skin?

We’ve just debunked the biggest beauty myths

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When it comes to the world of beauty, there’s an awful lot of old wives’ tales doing the rounds. And if, like me, you spent your teenage years rubbing Vaseline onto your eyelashes long before the Internet finally came along to finally answer all your beauty woes, you’ll know that even the most bizarre sounding beauty hacks will have you piqued in the quest for the perfect … [Read more...] about We’ve just debunked the biggest beauty myths

Why you should try pastel nails at your next mani appointment

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I know it, you know it, you’re going to get your nails done soon. Would you be here otherwise? Nada. So, before your inevitable appointment, we’re serving up a dollop of manicure inspiration. Yep, summer is in full force, and although the temperature doesn’t actually determine our choice of nail polish, I do like to keep my fingertips fresh and bright come sunshine … [Read more...] about Why you should try pastel nails at your next mani appointment

The best stylists to follow on Instagram

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Sure, we should never be slaves to social media, but I spend 99% of my day on Instagram, so I may as well impart my ‘who to follow’ wisdom on someone: you. From sharing their evening skincare routines, to smoking-out Selena Gomez’s eyeshadow, and feeds filled with an eclectic mix of all things ‘cool’, these are the Instagram accounts to be following right now. By Rachel … [Read more...] about The best stylists to follow on Instagram