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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Why you should try pastel nails at your next mani appointment

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I know it, you know it, you’re going to get your nails done soon. Would you be here otherwise? Nada. So, before your inevitable appointment, we’re serving up a dollop of manicure inspiration. Yep, summer is in full force, and although the temperature doesn’t actually determine our choice of nail polish, I do like to keep my fingertips fresh and bright come sunshine … [Read more...] about Why you should try pastel nails at your next mani appointment

The best stylists to follow on Instagram

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Sure, we should never be slaves to social media, but I spend 99% of my day on Instagram, so I may as well impart my ‘who to follow’ wisdom on someone: you. From sharing their evening skincare routines, to smoking-out Selena Gomez’s eyeshadow, and feeds filled with an eclectic mix of all things ‘cool’, these are the Instagram accounts to be following right now. By Rachel … [Read more...] about The best stylists to follow on Instagram

Is cupping the (celebrity-approved) solution for soothing muscle strain?

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Cupping – Jennifer Aniston has been at it for years, and Olympic athletes swear it, but what’s involved? The ancient technique, derived from traditional Chinese and Egyptian medicine brings blood to the surface of the skin to relieve muscular pain. Practiced alongside acupuncture, and popular amongst celebs, we’re getting to grips with exactly what’s involved (because those … [Read more...] about Is cupping the (celebrity-approved) solution for soothing muscle strain?

These are the beauty treatments that will help you recover from a festival

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So, you’ve just got back from a festival – sleeping in a six-man tent (with nine people, obviously), and enduring daily mud-baths (with no spa in sight). The last speck of glitter is removed and your Insta feed is sufficiently filled with #takemebackphotos, now what? You’re in need of a detox. Sure, for blood-shot eyes and a raspy voice, nothing works better than a good night’s … [Read more...] about These are the beauty treatments that will help you recover from a festival

If you’re yet to try eyebrow threading (do it) – here’s a step-by-step

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Whether you’re aiming for carved-out arches, or just in need of some brow TLC, threading is the super-precise, natural route for hair removal. The method originated in Persia way-back-when (5,000 years ago to be exact), and is still one of the swiftest techniques for expertly-shaped brows. If you’re yet to try it, expect enviable arches, minimal pain, and lots of spontaneous … [Read more...] about If you’re yet to try eyebrow threading (do it) – here’s a step-by-step