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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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8 things you believed about summer beauty that aren’t actually true

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Heaps of summer beauty myths have been doing the rounds since way-back-when – the whole lemon juice in your hair thing, aftersun in the fridge, yogurt on burnt skin? We thought it was about time someone spoke up. No more bypassing the SPF for a ‘golden (crispy) tan’. Get ready to revise everything you thought you knew about summer beauty. By Danielle Petch When should you get … [Read more...] about 8 things you believed about summer beauty that aren’t actually true

The rise of the mini fringe (or inspiration for your next haircut)

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A bit like when your mum cut your fringe in primary school, but much cooler. Baby bangs, micro fringe, mini fringe; Audrey Hepburn put the cropped cut on the map, Uma Thurman’s was killer in Pulp Fiction, and my Instagram feed reminds me on the daily why heading to the salon would be a good idea.  The conventional ‘mini fringe’ is cut straight for a fresh, modern vibe. It’s … [Read more...] about The rise of the mini fringe (or inspiration for your next haircut)

How to maintain your tan (even if it’s fake)

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Whether you’re back from holiday (or your back garden) and are sporting a golden glow, there are tips and tricks to make it last longer – even if you’ve turned to the bottled stuff for an all-over tan.As always, your skin’s health comes first, so first and foremost: lather up the SPF at every opportunity. Once you’re back in the bathroom – boo, sob – here’s what to do, to keep … [Read more...] about How to maintain your tan (even if it’s fake)

Why getting a perm in 2018 is still a good idea

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Chill, relax, breathe, shake off your preconceptions: we’ve come a long way since that last scene in Grease. We’re a long way on from the reign of the perm, yet ‘permanent waves’ are still an available treatment at a huge number of salons. Why ? Because the perm is clearly the forgotten secret to natural-looking waves. It’s time we remembered it’s brilliance (hey, any excuse to … [Read more...] about Why getting a perm in 2018 is still a good idea

If you’re going on holiday, here’s when to do your beauty stuff

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Upcoming holidays inspire two things: extreme smugness, and military planning. We’ll leave you to the gloating part, while we deal with the organisation: scheduling your beauty calendar. If you’re choosing to dabble in pre-holiday treatments (each to their own), it’s good to know when to head to the salon. Why? Because we all like to keep our skin healthy, and hair fresh. So … [Read more...] about If you’re going on holiday, here’s when to do your beauty stuff