Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

How to get baby-soft skin (a lesson in exfoliating)

3 July 2018 by Beth Ryan

Like the circle of (skin) life, cells die naturally. It’s part of that regenerating process that goes on from top to toe. Alas, if we don’t remove the dead skin cells, they can cause causing ingrown hairs, clogged pores, and acne. Good news, exfoliators are the skincare superheroes, saving arms, legs, the whole darn body by removing the surface layer of our skin, and … [Read more...] about How to get baby-soft skin (a lesson in exfoliating)

Is a lash lift and tint worth it?

2 July 2018 by Beth Ryan

The words ‘pay day’ send shivers of pleasure down our spines. Reasons we go to work: 1) So we can fork out for 6am gym classes (however we feel at 5.15 when the alarm goes off) 2) So we can justify buying a new foundation tint each time there’s a 2 degree change in temperature 3) So we can fund our addiction to peanut butter oh and 4) you know, to pay … [Read more...] about Is a lash lift and tint worth it?

Do body wraps really work?

2 July 2018 by Beth Ryan

Body wrap, sounds snuggly. For a long time, the treatment has been considered a go-to method for instant weight loss – though it’s reputation may have stayed the same (it’s a short term fix and sweating is the culprit), the benefits of wrapping stretch way beyond your waistline. As usual, the ancient Egyptians are treatment trend-setters, as they were the first to use wraps … [Read more...] about Do body wraps really work?

A straight-up answer to the question: is acupuncture effective?

1 July 2018 by Beth Ryan

You may have heard of it, and you’ve definitely seen it (it’s the one with the needles): acupuncture is a treatment derived from Chinese medicine. The main goal of the treatment is to relieve physical and mental tension, through balancing qi (pronounced ‘chee’) in the body. It’s an oldie, but a goodie, as the ancient technique has been practiced over the centuries, and is still … [Read more...] about A straight-up answer to the question: is acupuncture effective?

Just a really useful guide to using SPF

30 June 2018 by Beth Ryan

We’re told to wear SPF every day, that it prevents skin damage, ageing, and lobster-red skin situs, but what exactly is it? Maybe you struggled to listen to this bit in science lessons, or the whole number/star system has gotten too tricky to keep track of. Unlike many skincare products, you can tell exactly what your sun cream is doing, just by looking at the bottle (factor, … [Read more...] about Just a really useful guide to using SPF