Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Why now is the perfect time to try out the blurred lips trend

6 July 2018 by Beth Ryan

No more topping up your lippie after your lunchbreak (or third glass of red), the blurred lip trend answers our low-maintenance prayers – and looks great too. The hazy lip look has been doing the rounds for a few years now, cropping up on catwalks season after season, but what better occasion to talk about it than a day dedicated to all things kissing? Pucker up. Time to ditch … [Read more...] about Why now is the perfect time to try out the blurred lips trend

You’ve tried LVL lash lifts and you want more – what else is out there?

5 July 2018 by Beth Ryan

If you’ve already tried LVL lash lifts, we reckon it’s safe to assume you’re now a fan of really great eyelashes. The good news is, miracle lash treatments don’t just start and end with LVL. Here are a few of our other favourite ways to get stand-out lashes. What are faux mink lashes and why choose them? Faux mink lashes are a vegan-friendly option … [Read more...] about You’ve tried LVL lash lifts and you want more – what else is out there?

Let’s celebrate the love (with lots of colour)

5 July 2018 by Beth Ryan

Well, we’ve had a mighty fine month celebrating Pride so far, but our glitter pots haven’t ran out yet. Pride month culminates in an epic, all-out parade through London. Good cause, good times, good excuse to share the love. There’s only one rule when it comes to Pride: anything goes. But… if you do need a hand with the dressing up side of things, we’ve pulled together a … [Read more...] about Let’s celebrate the love (with lots of colour)

6 things the England team should try before their World Cup match this Saturday

4 July 2018 by Beth Ryan

Well, well, well. Either you’re still smiling, you’re still chanting, or your head’s seriously pounding. The England match was a tense affair, but ended on a major high (Jordan Pickford, we salute you). So, how can our lads maintain their condition ahead of the next match, to bring that winning streak? Massage and muscle treatments, that’s how. In case you need some … [Read more...] about 6 things the England team should try before their World Cup match this Saturday

5 signs gel nail extensions will suit your style

4 July 2018 by Beth Ryan

Aside from the fact gel nails last longer than the polish you get in a manicure, they’re also ideal if you’re prone to the post-mani smudge or the dreaded chipping. What are the main benefits of getting gel nail extensions? Gel nail extensions last longer than regular manicures and resist chipping or smudging. They’re more flexible than acrylics, making them … [Read more...] about 5 signs gel nail extensions will suit your style