Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Playing Cupid: find the brow style for your face shape

10 July 2018 by Beth Ryan

While of course you’re free to do whatever you want with your brows (the limit’s your imagination), they can do a lot complement your face shape. A high arch, for example, can work wonders for a round or square-ish shaped face. If you’ve tried as many brow styles as brightly coloured mascara shades (our teens were a time of discovery) but now you’re on … [Read more...] about Playing Cupid: find the brow style for your face shape

Fake tan from a bottle, or spray tan in a salon?

9 July 2018 by Beth Ryan

Oh, the decisions we have to make in life. But this one’s important – is a fake tan best sourced from a bottle or a salon? Luckily you don’t need to hop on a flight to the Bahamas if you’re after a golden glow for yourself (although we wouldn’t say no). How long does a spray tan last on your skin? A professional spray tan gives you golden, glowing skin … [Read more...] about Fake tan from a bottle, or spray tan in a salon?

5 must-reads from this week (just in case you missed them)

7 July 2018 by Beth Ryan

We know you’re a busy bunch, so we’ve rounded up the top five posts from this week to make sure you don’t miss any of the important stuff. It’s been a lively week at Treatwell (not just discussing Megan from Love Island or chanting ‘it’s coming home’): here’s what we’ve been talking about on the blog. By Rachel Spedding How can you get inspiration for … [Read more...] about 5 must-reads from this week (just in case you missed them)

Will you wear your support on your nails this World Cup?

6 July 2018 by Beth Ryan

Warning: this trend is love it or hate it (come on, love it with us). We can’t deny that the World Cup has taken a firm grasp of all our attention, so we’re fledging full support for the Three Lions – mani included. Since you’re obviously heading for a nail appointment anyway this weekend (because there’s no greater Saturday plan, pre-match), we figured some … [Read more...] about Will you wear your support on your nails this World Cup?

Why now is the perfect time to try out the blurred lips trend

6 July 2018 by Beth Ryan

No more topping up your lippie after your lunchbreak (or third glass of red), the blurred lip trend answers our low-maintenance prayers – and looks great too. The hazy lip look has been doing the rounds for a few years now, cropping up on catwalks season after season, but what better occasion to talk about it than a day dedicated to all things kissing? Pucker up. Time to ditch … [Read more...] about Why now is the perfect time to try out the blurred lips trend