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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Why waxing is a good reason to leave the house this Friday 13th

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Each to their own on hair removal folks (I’m all for keeping my hair in tact when the mood strikes), but if you are shifting it soon, please don’t risk a DIY disaster. Nowadays there are a number of methods for shifting unwanted hair including threading, laser, epilation and removal cream, but today I’m fighting waxing’s corner, as a swift treatment for mighty-smooth legs … [Read more...] about Why waxing is a good reason to leave the house this Friday 13th

We’ve just answered everything you wanted to know about eyebrows

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Eyebrows: we speak of their importance all too often yet there are definitely questions that still need answers. Eugene Levy may not have time to guide us on the path to great brows (that thickness), but we do. So, to prepare you for your next threading appointment, or to keep the hairs above your peepers looking tip-top, here it is: your eyebrow questions, answered. 90s crew, … [Read more...] about We’ve just answered everything you wanted to know about eyebrows

3 signs your body’s begging for a deep tissue massage

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Deep tissue massage is served up with strong pressure for a reason. While it still has the stress-busting benefits of a Swedish massage, it goes one step further to target specific aches and pains. A serious rubdown can loosen up scar tissue, untangle knots and move sub-layers of muscle back into the right place (if you’re squeamish, don’t worry – it all feels … [Read more...] about 3 signs your body’s begging for a deep tissue massage

Betting on blue: why coloured eyelash tints are for the win

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There’s more to the coloured lash tint than meets the eye. Your eyelash tips tend to be lighter than the roots, so while a tint can’t physically add any length, colouring them can definitely give the illusion of it. It’s also versatile, low-maintenance and can be surprisingly subtle – so you don’t need to worry about scaring your postman early in the morning. Unless … [Read more...] about Betting on blue: why coloured eyelash tints are for the win