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    1. Home
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    3. Why now is the perfect time to try out the blurred lips trend

    Why now is the perfect time to try out the blurred lips trend

    Published on 6 July 2018 - Last updated on 19 December 2025 by Beth Ryan

    No more topping up your lippie after your lunchbreak (or third glass of red), the blurred lip trend answers our low-maintenance prayers – and looks great too.

    The hazy lip look has been doing the rounds for a few years now, cropping up on catwalks season after season, but what better occasion to talk about it than a day dedicated to all things kissing? Pucker up.

    Time to ditch the lip pencil and embrace the blurred-edge effect. The out-of-focus look is purposefully messy, and super easy to achieve. How’s it done? First up, grab your concealer. Relax – that trend is long gone – this is just to cancel out the pigmentation in your natural lip colour. Concentrate the lipstick colour in the centre of your pout, take your finger and blur it out (for a centre-focus lip), or blur beyond the line for a just-kissed (just-sipped) look.

    The best part? The look gets better as time passes. Pass me the cheese toastie, my lipstick can handle it.

    By Rachel Spedding

    FAQs

    How do you achieve the blurred lip look?

    Start by using concealer to cancel out your natural lip pigmentation, then apply your chosen lipstick colour to the centre of your lips. Use your finger to blur the colour outwards, creating a soft, diffused edge for a low-maintenance finish.

    What do you need to create a blurred lip effect?

    You only need concealer, lipstick and your finger to create this look. The concealer evens out your lip tone, while using your finger helps you to blend the colour for a hazy, just-kissed outcome.

    Does the blurred lip look require lip liner?

    No, you can skip lip liner entirely for the blurred lip trend. This look is all about a purposefully messy, out-of-focus edge that doesn’t need the definition a pencil provides.

    How does the blurred lip look change over time?

    The blurred lip look actually improves as time passes, growing even softer and more natural throughout the day. It can easily withstand eating or drinking, so you don’t need to worry about constant touch-ups.

    Can you eat or drink without ruining blurred lipstick?

    Yes, the blurred lip effect is low-maintenance and remains flattering even after eating or sipping your favourite drink. The look is designed to handle activities without losing its charm, so you can enjoy your day without frequent lipstick reapplication.

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