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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Makeup artist approved brow boosters

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If your brows could talk, these are the products they would ask you to buy. Tried and tested by some of the world’s leading brow and makeup artists they’re proven to tame, define and even thicken on demand. With brands including Charlotte Tilbury, Burberry, Shavata, Hi Brow and Maybelline,  it’s easy to slot at least one of these little beauties into your regular brow … [Read more...] about Makeup artist approved brow boosters

Reiki – is it for you?

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Blame it on our stressful lifestyle but Reiki is on the rise. As we struggle to find equilibrium between technology packed days in the office and sleepless nights at home, it seems we’re turning to holistic therapies for help. Reiki might be one of the most misunderstood of all these therapies but to try it is to love it. Fans swear by its restorative and energy boosting … [Read more...] about Reiki – is it for you?

Pampered pets of instagram

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Daily blow-outs, weekly pedicures and monthly massages; it might sounds like the beauty regime of dreams but for millions of pampered pets, it’s just a typical week. It’s no wonder the pet grooming industry is booming right now, with more and more people booking their furry friends in for a day of extreme pampering almost as often as they choose to book their own cut and … [Read more...] about Pampered pets of instagram

Post-facial skin fixes

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Need something to take the edge off your post-facial complexion but don’t want to ruin the skin-boosting effects of your treatment?  Read our edit of the most facial friendly foundations, tinted moisturisers and illuminators to discover how to hide redness, reduce shine and cover extraction-induced bumps.  Even your facialist will approve of this little lot… Book … [Read more...] about Post-facial skin fixes

Nail bars to know in London, Leeds, Manchester, Liverpool, Glasgow and Edinburgh

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Need a quick fix manicure? Then take your nails to some of our favourite nail bars across the UK. Try a new colour trend, buff up for the weekend or go wild with a touch of next gen nail art. We’ve tried and tested our way through the streets of London, Manchester, Leeds, Liverpool, Glasgow and Edinburgh to find the best spot in each city. Whether you’re looking for … [Read more...] about Nail bars to know in London, Leeds, Manchester, Liverpool, Glasgow and Edinburgh