Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Heavy bangs are back

26 February 2016 by Beth Ryan

And just when you thought it was safe to sweep your fringe to one side as well. No amount of wispy bits or grown out tendrils will do this spring because when it comes to fringes, it’s time to go big or go home. Contrary to popular belief brow-skimming and fuller figured bangs offer as many benefits to those with fine hair as they do to those with thicker hair. Still hesitant? … [Read more...] about Heavy bangs are back

Hair straightening treatments explained

24 February 2016 by Beth Ryan

Whether you’re a naturally curly girl, or plagued by humidity, we’ll hazard a bet that there’s one thing standing between you and the hair of your dreams: frizz. Coarse, curly hair can be difficult to manage, and porous, fine hair can puff up at the mere mention of rain. But, in-salon straightening treatments can transform even the most untameable of manes into a swishy, … [Read more...] about Hair straightening treatments explained

5 major mistakes you make at the hairdressers

22 February 2016 by Beth Ryan

Don’t put all the blame on your hairdresser when you come out of the salon feeling disappointed. Here, exclusively for Treatwell, co-founder of Lockonego Jonny Long reveals the real reasons you might not be getting the most out of your hair appointment… Book hair now How can you make sure your new haircut fits your lifestyle? Before your appointment, ask your … [Read more...] about 5 major mistakes you make at the hairdressers

Mermaid hair how-to

17 February 2016 by Beth Ryan

From baby blues through to electric indigos; there’s only one hair colour on our radar at the moment and it happens to be, yep you guessed it, blue. Nicknamed ‘mermaid hair’ by those in the know, this fresh new take on alternative hair colour has caused quite the stir. And not just with the cool kids. Thanks to several breakthroughs in dye-technology … [Read more...] about Mermaid hair how-to

Mermaid hair

15 February 2016 by Beth Ryan

Salons all over the country are reporting waves of wannabe mermaids booking in for bold, blue dye jobs. It’s not a look that everybody can pull off, but we have to admit, there’s something quite beautiful about it. Shimmering, luminous and surprisingly flattering to the complexion, this is blue hair but not as you know it. Although Kylie Jenner kick-started the trend, a quick … [Read more...] about Mermaid hair