Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Freckles – trending now

27 January 2016 by Beth Ryan

The spring beauty trends are in and if you’ve been blessed with a natural scattering of freckles then lucky, lucky you. From model Emily Bador (Our new girl crush seen right) to photographer Brock Elbank and his now viral #projectfreckle, freckle-fever has officially taken over planet beauty. If you’ve got them, flaunt them, by swapping full coverage base for the … [Read more...] about Freckles – trending now

Problem-solving professional skincare products

26 January 2016 by Beth Ryan

When it comes to targeting dry, dull or acne-prone skin not all products are created equal. I’ve been introduced to my best problem solvers during, or after a professional facial and these recommendations have gone on to become staples in my daily skincare regime. Sooo much more than just an after-treatment sales pitch; professional products really do work harder for … [Read more...] about Problem-solving professional skincare products

The extreme sports massage

24 January 2016 by Beth Ryan

Calling all fitness freaks. It’s time to give your body a break from all that bootcamping and get those squat knots ironed out. Say hello to the extreme sports massage… Aching calves? Clicking knees? Sore shoulders? If you’ve got any (or all) of the above then your body could be reacting to an overzealous workout regime. ‘Workouts are getting tougher than ever,’ … [Read more...] about The extreme sports massage

Mid-length hair gets a makeover

20 January 2016 by Beth Ryan

Blame it on the number of people growing out their ‘lobs’ (long bobs) but mid-length hair is having a real moment and we have to admit, we kinda like it. Cut to sit just below the shoulders and loaded with long, flattering layers, the new mid-length has purpose, structure and bags of attitude. Did we mention it also happens to be the coolest way to style out that … [Read more...] about Mid-length hair gets a makeover

Your ultimate spa shopping list

17 January 2016 by Beth Ryan

Wouldn’t it be great if you could tap into your inner spa-self whenever you wanted to? You know, that serene, stress-free and laid-back version of you that floats out of the treatment room with not a care in the world. Our edit of the best post-spa purchases has all the aromatic ah of the spa and is guaranteed to leave you floating on air after every use. Massage not … [Read more...] about Your ultimate spa shopping list