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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Is pink hair the new blonde?

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You know a trend is turning into a classic when the likes of Cate Blanchett gives it a go. Stepping right out of her hair colour comfort zone and into the pretty new world of pink, she’s given this experimental shade a much needed dose of sophistication. ‘I’m seeing a real shift in the kind of woman who wants to go pink,’ explains colourist Sophie Woods, … [Read more...] about Is pink hair the new blonde?

Hair extensions in Liverpool

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What is it about long hair in Liverpool? The average head of hair seems to be at least six inches longer than the rest of the country, not to mention a whole lot thicker. Now, unless they’re putting something in the water we’d hazzard a guess that this is the work of hair extensions. And good hair extensions at that. On a recent trip to Liverpool, our Editorial … [Read more...] about Hair extensions in Liverpool

Beauty bars in Manchester

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Need to get your glam on in Manchester? No problem. From 9 minute braids on King Street, to on point blow-dries in The Northern Quarter, to speedy contouring and fashion-forward manicures in Hale Barns; this city is packed full of salons waiting to transform you. Our Editorial Director Liz Hambleton shares her personal edit of Manchester’s best beauty spots and the … [Read more...] about Beauty bars in Manchester

5 of the best blow dries in Leeds

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Leeds, we’re obsessed with your hair. If it’s not tousled to perfection, it’s sleek, shiny and defiantly frizz-free whatever the weather.  This can only be the work of a serious blow-dry habit. Our Editorial Director, Liz Hambleton, hit the streets of Leeds to discover which hair salons the glossy posse tap up for their regular blow-dry fix. Here’s her top 5… Book blow … [Read more...] about 5 of the best blow dries in Leeds

High Definition Brows – 3 things you need to know

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So you’re ready to take your brows to the next level of grooming and High Definition Brows is on your radar. Now considered the gold standard of brow treatments, this stellar beauty service works way harder than your average brow shape and tidy. Threading, waxing, tinting, plucking and trimming all come to into play in a typical High Definition Brow session and the results can … [Read more...] about High Definition Brows – 3 things you need to know