Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Nearly nude nails

21 April 2016 by Beth Ryan

No need to do away with your beloved nude nails this summer. The trends are firmly on your side and offer up some truly inventive ways to update classic shades of neutral nail polish. If you like to keep it simple we’d suggest merging your favourite nude with a flash of metallic nail art. A fine line of gold or silver adds a little something, something to taupes, tans, … [Read more...] about Nearly nude nails

Super charged breakfast bowl ideas

19 April 2016 by Beth Ryan

If you’re looking for some wholesome and easy-to-achieve breakfast inspiration you’ve come to the right place. Bag yourself a mid week energy kick, power up your protein intake and pack in your five a day with one of our favourite, healthiest (and prettiest!) breakfast bowls. So wave bye bye to sad toast and soggy porridge – one trip to Whole Foods later and you’ll have … [Read more...] about Super charged breakfast bowl ideas

The comeback curl

15 April 2016 by Beth Ryan

Dig out your diffuser because 80s curls are back. From a retro dose of Flashdance frizz to the wet look perm your mum would never let you have at high school, this is your chance to be a comeback curl. On your own terms. It might be a blast from the past but the new curl brings with it a fresh opportunity to disguise thinning hair, or add volume to a shorter style lacking in … [Read more...] about The comeback curl

5 hair hacks for girls with curls

13 April 2016 by Beth Ryan

There’s never been a better time to embrace your natural curls. With curly hair bang on trend and countless celebrities going back to their roots, we decided to get the 101 on all things curls from hairstylist and Kèrastase ambassador James Galvin who has just created a ‘cuts for curls’ menu at the newly opened Daniel Galvin salon in Selfridges London. … [Read more...] about 5 hair hacks for girls with curls

Sleep enhancing treatments you need to try now

9 April 2016 by Beth Ryan

Busy, modern lives and increased stress levels can take their toll in all sorts of ways, including lacklustre skin and low energy levels. Perhaps the most serious of all though, is the effect that stress can have on your sleep patterns. Whether you find it hard to drop off at the end of a hectic day or you wake through the night and struggle to drift back, unhealthy sleep … [Read more...] about Sleep enhancing treatments you need to try now