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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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5 things to know before rocking a statement lip

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I’ll settle for a slick of lip balm 7 days a week, but should a fancy occasion slot itself into my social calendar, nothing cuts the mustard quite like a bold lipstick. Reds, berries, or deep rich browns, on my not-wearing-nude days, it’s nice to up the intensity. A statement colour means all eyes looking right at the lips, so to perk up my pout and ensure tip-top coverage, … [Read more...] about 5 things to know before rocking a statement lip

Shiatsu massage: treating mums-to-be since the eighth century

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One minute you’re floating around on a cloud of happy/ emotional/excited (delete as appropriate); the next your hormones are having a tantrum and you need a lie-down. Sound familiar? When you’re dying to embrace calm with open arms, a shiatsu massage is a good place to start. Can you have a shiatsu massage during all stages of pregnancy? Yes, you can have a shiatsu … [Read more...] about Shiatsu massage: treating mums-to-be since the eighth century

Why male beauty affects us all

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Men’s beauty is a booming industry. To give you a little insight into how big that boom is: recent years have seen a 56% increase in male beauty treatment bookings. Why, then, do some men feel that the treatments open to women aren’t for them? It’s a gristly subject, shaped by centuries of gender stereotyping that we wouldn’t deign to unpack in the next four hundred words, but … [Read more...] about Why male beauty affects us all

Swedish vs hot stone massage: head to head

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Reading through a salon’s treatment list can be a bit like studying a restaurant menu. It’s so mouthwatering, you want to order it all. Now. (Starters to arrive with mains, please). If you’re pondering over what to book to make your back muscles happy, allow us to pit two much-loved massage heavyweights against each other. --- Which massage should you choose for deep … [Read more...] about Swedish vs hot stone massage: head to head

This is the beauty spring clean you owe to your routine

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I’m a sucker for a spring clean. Nothing brings me joy quite like folding away winter jumpers and refreshing my wardrobe with colour. Though I’m not crazy about picking up the feather duster, there’s something cathartic about a deep clean. So if clearing out the refrigerator can make me feel so damn good, then what about spring cleaning the not-so obvious areas in life, like … [Read more...] about This is the beauty spring clean you owe to your routine