Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Hiding your brows behind oversized shades is (officially) over

11 April 2018 by Beth Ryan

Super small sunglasses are back (just when you thought we were running out of trends to revive from the 90s). We have to say, we kinda love it. After all those years of hiding our brows behind oversized sunglasses, this season’s eyewear puts them centre stage (we didn’t get microblading for nothing). So whether you’re into fierce and fluffy, or a sleek and define brow, … [Read more...] about Hiding your brows behind oversized shades is (officially) over

We’ve just stumbled across an ingenious way to fight hay fever

10 April 2018 by Beth Ryan

Hay fever, I have not missed you. A day that begins with a perfect eyeliner flick, ends in tears, literally, all because of my arch nemesis: pollen. With the season of sneezing upon us, I’m dreading mascara application and it’s smudging ways. But how will my peepers look perky without? Dear Treatwell readers, there’s an answer, and it goes by the name of LVL lashes. Meaning … [Read more...] about We’ve just stumbled across an ingenious way to fight hay fever

5 signs you need (not just really want) a Swedish massage

10 April 2018 by Beth Ryan

You never really need an excuse for a massage – it’s practically a divine right of… womankind. But your body might be screaming out for a Swedish massage without you even knowing it. How does a Swedish massage help you fight off illness? A 45 minute Swedish massage session can actually alter your blood’s composition to help your body better fight off illness. This means … [Read more...] about 5 signs you need (not just really want) a Swedish massage

3 reasons we’re obsessed with facial threading

9 April 2018 by Beth Ryan

Whether you’ve convinced yourself you’ve got a monobrow or a moustache (take comfort in the fact that in reality, it’s probably neither), threading could be your new best friend. It’s one of the quickest, most convenient ways to get rid of any unwanted fuzz. How long does a full facial threading appointment take? A full facial threading session takes a … [Read more...] about 3 reasons we’re obsessed with facial threading

Four things men need to know about guylashes

8 April 2018 by Beth Ryan

You read that right – eyelash extensions for men are a thing. Just thank Jennifer Aniston’s ex (Justin Theroux’s eyelashes go on forever), Zayn Malik (that curl’s like no other) and all the other gentlemen endowed with lovely lashes for inspiring men to fake it. How long do eyelash extensions last on average? Eyelash extensions typically last up to six to … [Read more...] about Four things men need to know about guylashes