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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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3 reasons we’re obsessed with facial threading

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Whether you’ve convinced yourself you’ve got a monobrow or a moustache (take comfort in the fact that in reality, it’s probably neither), threading could be your new best friend. It’s one of the quickest, most convenient ways to get rid of any unwanted fuzz. How long does a full facial threading appointment take? A full facial threading session takes a … [Read more...] about 3 reasons we’re obsessed with facial threading

Four things men need to know about guylashes

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You read that right – eyelash extensions for men are a thing. Just thank Jennifer Aniston’s ex (Justin Theroux’s eyelashes go on forever), Zayn Malik (that curl’s like no other) and all the other gentlemen endowed with lovely lashes for inspiring men to fake it. How long do eyelash extensions last on average? Eyelash extensions typically last up to six to … [Read more...] about Four things men need to know about guylashes

3 amazing healing qualities of Ayurvedic massage

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Ayurvedic massage or ‘abhyanga’ is part of a holistic Indian way of life that dates back thousands of years. They didn’t have fast-paced office jobs in those days, but their therapies tackle stress effectively, that’s for sure. Rebalance your humours (more on that shortly) and get ready to embrace all this eastern philosophy has to offer. What is an … [Read more...] about 3 amazing healing qualities of Ayurvedic massage

Guys – could an oxygen facial up your game?

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Yup – it’s spring, and no – we can’t remember the last time we saw sunshine either. The oxygen facial is the perfect antidote to average UK temperatures. A small boost of o2 can make a big impact if your skin’s feeling a bit tired or drab. While they’re firmly gender-neutral, the following benefits will have men’s ears picking up around the country. What … [Read more...] about Guys – could an oxygen facial up your game?

We challenged a hair dye rookie to have a dramatic colour change. Here’s what happened…

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Dramatic red hair was all over Miu Miu’s Paris runway show recently, and frankly we can’t get enough of it. But how wearable is it IRL? Our friend and avid Treatwell user Kelly has never dyed her hair before, so who better to be our guinea pig? Opting to go from her natural brunette roots to head turning copper, we caught up with her at The Lion & the Fox in … [Read more...] about We challenged a hair dye rookie to have a dramatic colour change. Here’s what happened…