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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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3 amazing healing qualities of Ayurvedic massage

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Ayurvedic massage or ‘abhyanga’ is part of a holistic Indian way of life that dates back thousands of years. They didn’t have fast-paced office jobs in those days, but their therapies tackle stress effectively, that’s for sure. Rebalance your humours (more on that shortly) and get ready to embrace all this eastern philosophy has to offer. What is an … [Read more...] about 3 amazing healing qualities of Ayurvedic massage

Guys – could an oxygen facial up your game?

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Yup – it’s spring, and no – we can’t remember the last time we saw sunshine either. The oxygen facial is the perfect antidote to average UK temperatures. A small boost of o2 can make a big impact if your skin’s feeling a bit tired or drab. While they’re firmly gender-neutral, the following benefits will have men’s ears picking up around the country. What … [Read more...] about Guys – could an oxygen facial up your game?

We challenged a hair dye rookie to have a dramatic colour change. Here’s what happened…

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Dramatic red hair was all over Miu Miu’s Paris runway show recently, and frankly we can’t get enough of it. But how wearable is it IRL? Our friend and avid Treatwell user Kelly has never dyed her hair before, so who better to be our guinea pig? Opting to go from her natural brunette roots to head turning copper, we caught up with her at The Lion & the Fox in … [Read more...] about We challenged a hair dye rookie to have a dramatic colour change. Here’s what happened…

5 things to know before rocking a statement lip

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I’ll settle for a slick of lip balm 7 days a week, but should a fancy occasion slot itself into my social calendar, nothing cuts the mustard quite like a bold lipstick. Reds, berries, or deep rich browns, on my not-wearing-nude days, it’s nice to up the intensity. A statement colour means all eyes looking right at the lips, so to perk up my pout and ensure tip-top coverage, … [Read more...] about 5 things to know before rocking a statement lip

Shiatsu massage: treating mums-to-be since the eighth century

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One minute you’re floating around on a cloud of happy/ emotional/excited (delete as appropriate); the next your hormones are having a tantrum and you need a lie-down. Sound familiar? When you’re dying to embrace calm with open arms, a shiatsu massage is a good place to start. Can you have a shiatsu massage during all stages of pregnancy? Yes, you can have a shiatsu … [Read more...] about Shiatsu massage: treating mums-to-be since the eighth century