Why male facials are luring even bearded men to salons

If you’re one of his 128K followers on Instagram then you’ll know that flame-haired blogger Gwilym Pugh (@gwilymcpugh) has a strong selfie game. By his own admission, this is due, in part, to his now signature beard and impressive eye-browage. ‘When I posted a before and after photo of myself with and without the beard I was surprised to read more comments about my brows than the beard,’ says Gwil, who relies on professional brow tinting to make sure his two (or is that three?) prized assets are perfectly colour co-ordinated. We grabbed five minutes with him as he had his…

Beards have been having a major comeback moment recently- no doubt because shaving is just *too* much effort when we’re not leaving the house anyway. Now though, it seems the beard trend is here to stay, and we’re 100% here for it.  Growing a beard might seem as simple as just foregoing the razor and letting time do its thing, but anyone who’s tried to grow a lush and dense beard, or even a little trying-but-not-trying stubble, will tell you that there are a whole host of issues that can come with it. We’re talking itchiness, frizz, dry skin and…

Men’s beauty is a booming industry. To give you a little insight into how big that boom is: 2017 saw a 56% increase in male beauty treatment bookings. Why, then, do some men feel that the treatments open to women aren’t for them? It’s a gristly subject, shaped by centuries of gender stereotyping that we wouldn’t deign to unpack in the next four hundred words, but at the core of it are some simple truths. And – what do you know! –  here they are. By Hannah Donovan