Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Why male facials are luring even bearded men to salons

27 March 2018 by Beth Ryan

Put down the razor: you don’t have to go bare of chin to enjoy a good facial. Many UK parlours now specialise in facials for men that are designed for both bare-faced and fuzzy complexions. Plus, if your beard’s become a semi-permanent part of you and you’re on the brink of welcoming small animals to the nest, it might need a bit of TLC. Can you get a facial … [Read more...] about Why male facials are luring even bearded men to salons

Waxing vs. Sugaring: which hair-removal solution is best for you?

26 March 2018 by Beth Ryan

As waxing veterans, it’d take a special kind of something for us to venture from our hair removal go-to. Cue sugaring: the lesser known cousin of waxing, and all-natural solution to silky, smooth skin. We may be loyal waxers, but this ancient Egyptian technique is proving ever-more popular – with bookings up 155% recently – if it’s good enough for Cleopatra, it … [Read more...] about Waxing vs. Sugaring: which hair-removal solution is best for you?

The foetus-friendly benefits of Ayurvedic massage

26 March 2018 by Beth Ryan

Your body does some pretty crazy stuff to cope with the hormonal rollercoaster that is pregnancy – sleepless nights or random increase in body hair, anyone? On the outside, we’re sure you’re a glowing embodiment of inner peace. But if on the inside it’s a different story, that’s where Ayurveda comes in. The ancient Indian health care system that treats … [Read more...] about The foetus-friendly benefits of Ayurvedic massage

This is why a man should stand by his manicure

25 March 2018 by Beth Ryan

We’re betting it’s not a regular occurrence that the lads invite you down the salon for a manicure, but they’re going, that’s for sure. And the truth is, nothing makes for healthier hands and neat-looking nails like a little trim, buff, and moisturise. Here’s why everyone should make time for a mani. Why should you get a professional manicure? A professional manicure keeps … [Read more...] about This is why a man should stand by his manicure

Are eyes the new lips?

21 March 2018 by Beth Ryan

The days when all the focus was on the pout have passed; now, the eyes have it. Gone are the days where we all queued up for plumping gloss and lip filler – now, it’s all about long, long lashes, and full, handsome brows. If eyes are the window to the soul, brows and lashes are the curtains. With bookings for brow and lash treatments up by 80% recently, it’s safe to say … [Read more...] about Are eyes the new lips?