Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

The massages all mums-to-be are entitled to

16 March 2018 by Beth Ryan

So you’re carrying an actual human being inside your belly – for nine months. That’s enough to send any of us straight to a (massage) therapist. The good news is that you’re well within your hormone-induced rights to get a rubdown. While you’re at it, milk that sympathy from your family and friends. No pun intended. A pregnancy massage can help with physical … [Read more...] about The massages all mums-to-be are entitled to

Follow these 4 simple steps to keep your acrylics looking perfect

12 March 2018 by Beth Ryan

Yes, they’re perfect in our eyes, but they’re not immortal. Much like Games of Thrones episodes and glasses of wine, acrylic nails don’t last forever (facts of life we’re still trying to accept). The good news is there are some tricks of the trade to keep them looking polished. How do you make acrylic nails last longer? You can make acrylic nails last … [Read more...] about Follow these 4 simple steps to keep your acrylics looking perfect

The feline flick ruled supreme at Milan Fashion Week

6 March 2018 by Beth Ryan

It seemed everywhere we looked in Milan, the feline flick wasn’t far behind. Updated and reimagined by several designers this season, many paid homage to this classic 60’s style by giving it a modern update and bold futuristic twist. From Pat Magrath’s Swarovski covered hyperpigmented cats eyes that arguably shut down the Prada runway show to the smudged and … [Read more...] about The feline flick ruled supreme at Milan Fashion Week

8 inspirational women who revolutionised the beauty industry

5 March 2018 by Beth Ryan

With International Women’s Day on March 8th, we thought we’d take stock of our industry, and use this week to celebrate the women who created it, transformed it and who continue to innovate within it. Why? Because these women’s achievements are all too important (and game-changing) to be written out of history. By Hannah Donovan Who created the first beauty brand … [Read more...] about 8 inspirational women who revolutionised the beauty industry

It’s time to name and shame these acrylic nail myths

2 March 2018 by Beth Ryan

We think the reputation of acrylic nails sometimes takes a bit of an unfair bashing. And since they can’t speak up and defend themselves, we’re doing it for them. We’re nice like that. Do acrylic nails damage your natural nails? Acrylic nails themself do not damage your natural nails, but bad techniques can be harmful. It's important to choose a salon with … [Read more...] about It’s time to name and shame these acrylic nail myths