Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Three things to consider if you want to remove hair from your upper lip

6 November 2018 by Beth Ryan

If you’re looking to get rid of upper lip hair, there are a bunch of ways to do it. From removal cream, to the old bleach method, those who choose to shift it tend to have their go-to method, but it’s worth considering these longer-lasting techniques. FYI, no one dictates which hair coats your face/body/head except for you. We’ve all got facial hair, no big. But, if … [Read more...] about Three things to consider if you want to remove hair from your upper lip

24 examples of (really great) red hair you can show to your hairdresser today

5 November 2018 by Beth Ryan

Not to get too artistic over the matter, but there’s a bunch of golden leaves, conkers, and pumpkin spice lattes kicking about outdoors right now – and it’s inspiring hair dyeing. Sure, copper-toned hair is no ‘new trend’, but as colour technology advances each year, the shade selection expands (as does the vibrancy). With “Amber Slate” an upcoming trend as called out by Wella … [Read more...] about 24 examples of (really great) red hair you can show to your hairdresser today

5 salon decorating ideas (for an instant upgrade to your Instagram)

4 November 2018 by Beth Ryan

The way your salon looks and feels is a key part of your customers’ experience even before they walk through your door. Carefully chosen decor can do everything from building your brand’s identity to creating a calm atmosphere for your clients – so it’s important you work hard to get it right. Not sure where to start? Don’t worry – … [Read more...] about 5 salon decorating ideas (for an instant upgrade to your Instagram)

Wedding season: The 4 best ways to get brides-to-be into your salon

3 November 2018 by Beth Ryan

With weddings now worth an eye-watering £10 billion per year for the UK economy, it’s hardly a secret how much brides-to-be could be worth to your business – if you can get get them. From scouting out potentials to showcasing the skills of your salon, here’s how get a bridal party on board. More customers. Increased client loyalty. Easy, on-the-go salon … [Read more...] about Wedding season: The 4 best ways to get brides-to-be into your salon

So, is ombré and balayage the same thing?

2 November 2018 by Beth Ryan

Ombré, balayage. The result is really great hair, we know that much. But, what’s the difference? Quite a lot actually. Read on, so you know what to ask your hairdresser for at your next salon trip (besides a strong cup of tea, and a really great Sudoku book – just me?). By Rachel Spedding What is the main difference between ombré and balayage hair colouring? The main … [Read more...] about So, is ombré and balayage the same thing?