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    2. Beth Ryan
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    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    These 10 tips will make your festive season as easy as possible

    14 November 2018 by Beth Ryan

    What if I told you that (in 10 easy steps), you could become one of those people who glide through the Christmas season with ease? You could have all your presents bought ahead of time. You could learn to cook in the coming weeks. You could distinguish Prosecco from Champagne (and like, actually understand the difference?). You could have a Christmas tree that lives to see the … [Read more...] about These 10 tips will make your festive season as easy as possible

    27 festive nail art ideas that were made for the minimalists amongst us

    13 November 2018 by Beth Ryan

    When it comes to celebrating the festivities, anything goes. Tinsel-lined jumper – fine. Day of the week socks – wonderful. Tree-shaped earrings – encouraged. But, if you’re used to a simple nude nail or *that* beaut burgundy colour, then the arrival of the cold-weather season and a cameo from Father Christmas probably won’t sway you to try anything more OTT. … [Read more...] about 27 festive nail art ideas that were made for the minimalists amongst us

    19 situations you’ll face this festive season (and how to deal with them)

    12 November 2018 by Beth Ryan

    Ah, the festive season. The lights are up, the present lists are written, and Michael Bublé is back on the scene (yes). Stress is guaranteed – ‘tis the season of fluster really. But, it’s good to prepare for it now, so we can embrace as much of the ‘joy’ as possible. Here’s a summary of the inevitable stresses you’ll endure over the next few months, with a little guidance on … [Read more...] about 19 situations you’ll face this festive season (and how to deal with them)

    Why customer reviews are the ultimate salon marketing tool (and how to use them properly)

    10 November 2018 by Beth Ryan

    It shouldn’t come as a surprise that customer reviews play a huge part when it comes to getting new clients to trust you with their beauty – in fact, over 90% of Treatwell bookings go to venues that have 21 or more customer reviews. Reviews are an incredibly powerful way to promote your business to new customers, and even get more out of your regulars (did you know that … [Read more...] about Why customer reviews are the ultimate salon marketing tool (and how to use them properly)

    How to grow (and look after) a moustache

    7 November 2018 by Beth Ryan

    The moustache. The mouth brow. For some, a mark of adulthood. For others, a really fun thing to twist at the sides. Either way, it can take some expertise to nurture it and style like a pro. Consider us that – here’s an everything you need to know guide on managing your moustache, from first hair sighting to full-blown Hogan. By Rachel Spedding How long does it take to grow a … [Read more...] about How to grow (and look after) a moustache

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