Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Cornrows ruled supreme during Fashion Month. Here’s why.

2 November 2018 by Beth Ryan

According to The Fashion Spot’s bi annual diversity report, the class of models walking the runway in New York, London, Paris and Milan this past September was the most inclusive ever, meaning that for the first time in history, models of colour accounted for 44.8% of runway castings. As a result, the rise in black women walking the runway presented a welcome and much-needed … [Read more...] about Cornrows ruled supreme during Fashion Month. Here’s why.

How to hang onto your gel nails for longer

31 October 2018 by Beth Ryan

Fresh gel nails. So great. So great, in fact, that you must send a pic to your group chat, type with index finger only, and high five anyone in sight. Yes, a new gel mani means all eyes on your fingertips, so keep ‘em staring your way beyond the two-week mark with our expert guide to longer lasting gels. *I’m typing this with freshly painted fingertips, and I see the gal beside … [Read more...] about How to hang onto your gel nails for longer

The 6 beauty treatments you need to learn right now (before your customers start asking)

30 October 2018 by Beth Ryan

The salon industry’s digital revolution continues to pick up steam. Beauty consumers are booking online in droves, looking for on-trend treatments at times that work for them. That’s great news for smart business owners. More and more customers booking online means even more opportunities to show those browsers and bookers just what you’re bringing to the table – and make … [Read more...] about The 6 beauty treatments you need to learn right now (before your customers start asking)

17 times balayage hair was the best thing about autumn

29 October 2018 by Beth Ryan

Pumpkin spice, cold-brew, toasted coconut. Nothing like matching your hair to your favourite cup of joe. When it comes to choosing your colour, there’s a kind-of tradition that the cooler season means warmer hair. Chocolate browns, deep coppers, or an easy-going balayage that blends the two, I’ve been saving more images to my Instagram feed than ever before (I don’t even dye my … [Read more...] about 17 times balayage hair was the best thing about autumn

This spooky nail art is so cool you’ll want to wear it way past Halloween…

26 October 2018 by Beth Ryan

Fancy dress? Check. Ghoulish makeup? Check. If like us you’re absolutely mad about all things Halloween, then chances are you’re prepping for one seriously spooky weekend right now, and what outfit is complete without some mega nail art to top it all off? Not that we really need an excuse to bedazzle our nails, but this time of year offers up so many opportunities to get … [Read more...] about This spooky nail art is so cool you’ll want to wear it way past Halloween…