With weddings now worth an eye-watering £10 billion per year for the UK economy, it’s hardly a secret how much brides-to-be could be worth to your business – if you can get get them. From scouting out potentials to showcasing the skills of your salon, here’s how get a bridal party on board.
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1 Head to bridal shows
Usually, businesses found at bridal fairs are there to offer their ‘stress-reducing’ services to soon-to-be-wed couples. It’s a no-brainer – you should be there too. Set up a stall with an eye-catching display (prosecco optional) and showcase the skills of your salon. Bring a model – or a willing staff member – and get those hair tongs going.
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2 Market smarter (with Pinterest)
Props given for your Instagram, Facebook and Snapchat accounts, but Pinterest is where the bridal audience really is. 40 million people a year plan their wedding using this social platform, so pin away. Create an account and upload pictures of your clients (check it's okay first), then add key hashtags like 'wedding planning' and 'bridal hair', as well as your salon's location.
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3 Hook up with other businesses
Partner with local companies in the bridal business – think florists, caterers, dress boutiques, – to share the love, as well as the customers. Whether you leave some leaflets at the counter for potential clients to pick up, or ask staff to recommend you, you'll soon widen your net. As the saying goes, it takes a village to plan a wedding.
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4 Advertise pre-wedding discounts
Free-of-charge consultations are hard to resist for prospective bridal parties, and once they're in the chair, you can unleash the magic (stellar up-dos and wondrous French manis). Share your offers on social media (#weddings) or just pop a poster up in the salon window, with a full dedicated bridal treatment list already drawn out. This time, promise prosecco.
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FAQs
How can you find salons offering bridal hair and beauty services?
You can discover salons with bridal packages by searching online platforms like Treatwell. Many salons showcase their bridal skills at wedding shows or on social media to attract potential clients.
What are the benefits of booking a salon through Treatwell for your wedding?
Booking through Treatwell makes your salon visible to thousands of customers planning weddings. You can also access easy on-the-go management and view dedicated bridal treatment lists for stress-free planning.
How do you know if a salon offers free bridal consultations?
Salons often advertise free-of-charge consultations on their social media or in-salon posters. These consultations let you try out hairstyles or manicures, so you can feel confident before booking for your big day.
Where should you look online for bridal hair and makeup inspiration?
Pinterest is the top platform for wedding inspiration, with millions using it for planning. Salons that specialise in bridal services often share photos, hashtags, and location details, making it easy to find local options and see their previous work.
How can you take advantage of bridal discounts at salons?
Look out for salons promoting pre-wedding discounts or packages on their social media or in the salon window. Offers may include complimentary drinks like prosecco and lists of available bridal treatments to help you choose the best services for your celebration.