1 Head to bridal shows

Usually, businesses found at bridal fairs are there to offer their ‘stress-reducing’ services to soon-to-be-wed couples. It’s a no-brainer – you should be there too. Set up a stall with an eye-catching display (prosecco optional) and showcase the skills of your salon. Bring a model – or a willing staff member – and get those hair tongs going.

2 Market smarter (with Pinterest)

Props given for your Instagram, Facebook and Snapchat accounts, but Pinterest is where the bridal audience really is. 40 million people a year plan their wedding using this social platform, so pin away. Create an account and upload pictures of your clients (check it's okay first), then add key hashtags like 'wedding planning' and 'bridal hair', as well as your salon's location.

3 Hook up with other businesses

Partner with local companies in the bridal business – think florists, caterers, dress boutiques, – to share the love, as well as the customers. Whether you leave some leaflets at the counter for potential clients to pick up, or ask staff to recommend you, you'll soon widen your net. As the saying goes, it takes a village to plan a wedding.

4 Advertise pre-wedding discounts

Free-of-charge consultations are hard to resist for prospective bridal parties, and once they're in the chair, you can unleash the magic (stellar up-dos and wondrous French manis). Share your offers on social media (#weddings) or just pop a poster up in the salon window, with a full dedicated bridal treatment list already drawn out. This time, promise prosecco.

Make your salon visible to thousands of customers (and potential brides) online with Treatwell. Sign up for a free demo here.

Wedding season: The 4 best ways to get brides-to-be into your salon

03/11/2018 / Editor's picks

With weddings now worth an eye-watering £10 billion per year for the UK economy, it’s hardly a secret how much brides-to-be could be worth to your business – if you can get get them. From scouting out potentials to showcasing the skills of your salon, here’s how get a bridal party on board.

More customers. Increased client loyalty. Easy, on-the-go salon management. Partner with Treatwell today and grow your business by 44% in a year. Learn more.

Image credits: Shutterstock, @glamztutorials, @sapphirestyling, @wedding.diaries, @weddingdressesofficial.png

Wedding season: The 4 best ways to get brides-to-be into your salon

More customers. Increased client loyalty. Easy, on-the-go salon management. Partner with Treatwell today and grow your business by 44% in a year. Learn more.

Book your next (and every) beauty treatment on Treatwell.