Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

6 nail trends from Fashion Week we’ll be wearing this year

18 February 2019 by Beth Ryan

Though 90% of our manicure trips end with nude-coated fingertips, there’s something about new-season trends that keep our eyes looking toward the catwalk. The past few weeks have seen all sorts of fingertip goodness, from claw-like extensions, to well-groomed bare nails. From New York, straight to London, (and all the OTT clothing in between), here are the 6 nail looks that … [Read more...] about 6 nail trends from Fashion Week we’ll be wearing this year

This nail art is low-key the best thing about Valentine’s Day

13 February 2019 by Beth Ryan

For some (ahem) Valentine’s Day is good for one thing only – finding posh chocolate, reduced, the day after. But, there’s heart-shaped joy to be found beyond the card shop… inside the nail salon. Pink and red is pretty much the best colour combo these days – Glossier, we thank you – so it’s easy to see why these wondrous patterns look so great. Mini hearts, gold accents, I’m a … [Read more...] about This nail art is low-key the best thing about Valentine’s Day

We spent the day at an affordable luxury spa in East London

7 February 2019 by Beth Ryan

When it comes to booking a spa day, I’m on the look-out for three key things: nice venue, indulgent treatments, and a relaxation space (ideally peppered with great snacks, and unlimited tea). This week, I headed to York Hall in Bethnal Green – the East London offering of the Spa Experience chain – to see if I could add another place to my ‘top spot’ list. By Rachel … [Read more...] about We spent the day at an *affordable* luxury spa in East London

What is dermarolling? The 5 things you need to know

6 February 2019 by Beth Ryan

Despite its Victorian-torture-device aesthetic, ‘dermarolling’ is a conversation topic that keeps popping up in our office, and on Instagram. From Kim K’s vampire facial, to the rise in microneedling treatments, it seems we’re all seeking that radiant glow invasive procedures offer. So, what can you expect from an at-home dermaroller and, more importantly, is it … [Read more...] about What is dermarolling? The 5 things you need to know

17 hairstyles thick hair can handle

4 February 2019 by Beth Ryan

Humidity, kinks, disappearance of kirby grips – thick hair life can be tough. There are hairstyles that work your thicker tresses to all their voluminous magic, and they’re right here. Well, 17 of them. There’s power in a good fringe. Go ‘full’ if your hair is straight in texture, blow dry ‘under’ with a barrel brush to curl, spritz with hairspray … [Read more...] about 17 hairstyles thick hair can handle