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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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I tried microdermabrasion to get rid of my clogged pores

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I’m going to call it and say I’ve tried pretty much every facial treatment going. Largely because I’m curious, but also, it’s good to be able to offer advice to friends on what to try based on their skin concerns (once ‘less rosé’ has been ruled out). I recently tried microdermabrasion – the non-invasive treatment for deep exfoliation. The goal? Improve the sun damage to my … [Read more...] about I tried microdermabrasion to get rid of my clogged pores

5 money-saving tips for salons (that actually improve customer experience)

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Ah, the million dollar question. Until we crack the technology for growing actual money-trees (let’s get on it, science), staying on top of your outgoings remains a key skill for business owners – especially in the fast-paced beauty industry. But saving cash doesn’t mean you have to cut corners on the quality of your service – quite the opposite, in … [Read more...] about 5 money-saving tips for salons (that actually improve customer experience)

How to get skin that glows like *that* Instagram filter

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For me, dewy skin is always on the agenda. So, when images of high-gloss skin started circulating my Instagram feed, I had to find the source. Was it a vinyl facemask? A juicy skin serum? Alas, no – it’s a filter – created by French artist Johanna Jaskowska. No dog ears involved; @johwska‘s filter is cool, and it’s getting ever more popular. So, inspired to … [Read more...] about How to get skin that glows like *that* Instagram filter

8 hair and beauty looks from the SAG Awards that are now saved in our camera roll

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Another awards night, another round of great hair and beauty looks. While, of course, I’m just as excited about recognising acting talent as Emma Stone’s hair colour, it’s important to indulge in fun things on a Monday. Because it’s Monday. Everyone was looking dapper as always (Timothée Chalamet, well done on being you) – but, these are the looks that … [Read more...] about 8 hair and beauty looks from the SAG Awards that are now saved in our camera roll

Five treatments to try now that we’ve (finally) been paid

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Gather round – get close, real close – now shout it from the heavens, Ella-Eyre-style, because we just got paid. Like time passing on a Tuesday afternoon, or waiting for the tour at the end of Grand Designs, the past month has moved painfully slowly. It’s been filled with packed lunches, turning down social events, and balaclavas (for the cold, obviously). So, now that the … [Read more...] about Five treatments to try now that we’ve (finally) been paid