Marketing your salon is a huge part of building a thriving business, so investing in it’s definitely a must – but that doesn’t mean you can’t do it better by doing it online. Social media has opened up a whole world of smarter marketing for small and medium businesses.
Paid social ads let you target specific demographics, across a range of parameters – from age and gender to interests and pastimes – and track how your posts are performing. That’s good news for you and your wallet – with each cycle of ads, you’ll get a better idea of what’s working and can focus on that, improving how much you get out of your investment every time.
The upside for your customers? They’ll prefer getting served posts and ads on their own social media that’s actually relevant to them (which also makes them more likely to book).