Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

I just tried an oxygen facial and my skin is seriously glowing

8 April 2019 by Beth Ryan

I’m going to call it and say I’ve tried pretty much every facial treatment going. Largely because I’m curious, but also, it’s good to be able to offer advice to friends on what to try based on their skin concerns (once ‘less rosé’ has been ruled out). Next up, we’re talking oxygen facials – the facial that blasts a stream of oxygen straight to the skin. The goal? To nourish my … [Read more...] about I just tried an oxygen facial and my skin is *seriously* glowing

6 of the best pre and post-natal products

27 March 2019 by Beth Ryan

The world of pregnancy can be a daunting one. You’ve just brought a baby into the world (!) so getting to grips with the changes your body goes through both before and after birth is bound to be a little tricky at times. Chances are there’s already a lot on your plate right now, so worrying about your skin and hair shouldn’t be a main contender. We’ve pulled together a … [Read more...] about 6 of the best pre and post-natal products

9 mum-friendly salons you (and the kids) should visit this year

25 March 2019 by Beth Ryan

Relaxation and small child – two phrases not often paired together. Good news, we’re making it happen. We’ve rounded up nine ‘mum-friendly’ salons that you can head to, baby in tow, without the stress. From space to park up your stroller, to ‘mini me’ matching mani packages, here’s where to head with your little one. Relaxation guaranteed (subject to child’s behaviour). By … [Read more...] about 9 mum-friendly salons you (and the kids) should visit this year

Green is the colour you’ll be wearing on your nails by spring

14 March 2019 by Beth Ryan

Yellow had it’s time, red will always be big news, but the colour to go for at the salon right now? Green. Emerald green, metallic green, Solero Shots* vibrant and juicy green – all of it, will prove a damn good time on your fingertips. Try CND Shellac’s ‘Lush Tropics’ for a lime-toned shade, or ‘Palm Deco’, if deep-jade is more your vibe. If … [Read more...] about Green is the colour you’ll be wearing on your nails by spring

“It’s the one bit of ‘grooming’ that I buy into” – 17 women tell us their beauty routine

8 March 2019 by Beth Ryan

I’m a bit of a beauty obsessive (naturally). I love a full face of makeup, will rarely leave the house brow-less, and I’m a sucker for a gel mani at my local nail bar. I do the ‘beauty stuff’ because it makes me feel good, and there’s something about being done-up that satisfies my Geordie roots. We beautify for a number of reasons; here are 17 women (with … [Read more...] about “It’s the one bit of ‘grooming’ that I buy into” – 17 women tell us their beauty routine