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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Why BIAB might be your new go-to nail treatment for longer, stronger, and healthier nails

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Attention: nail biters, acrylic addicts, and anyone else pining for healthier, stronger, or longer nails - this one’s for you.  I’ve been on the quest for the perfect nails for years - I’m obsessed with the long, elegant look (and insta-baddie vibes) of acrylic extensions, and also love the classic, glossy, chic-ness of gel and shellac polish. It’s no secret, though, that … [Read more...] about Why BIAB might be your new go-to nail treatment for longer, stronger, and healthier nails

Mermaid waves are the ultimate summer hair trend – and they’re perfect for festival season

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Honestly, is there anyone who didn’t grow up wanting to be a mermaid? Maybe I’m weird, but I spent my childhood watching Aquamarine, practicing my mermaid swimming in the pool on hols, and secretly hoping I’d awkwardly transform into a mermaid whenever I did the dishes – (thanks, H2O Just Add Water, for my wildly unrealistic childhood expectations). Maybe that’s why … [Read more...] about Mermaid waves are the ultimate summer hair trend – and they’re perfect for festival season

6 superfoods to brighten your skin, reduce breakouts and slow ageing

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Every time a new spot appears – uninvited may I add – on my face, I can guess with about 99.9% accuracy what caused it. That big, painful, under-the-skin one on my chin? Time of the month. The angry ones around my mouth? Maskne, thanks COVID.  Diet is another big one (don’t worry, we’re not about to go all ‘you are what you eat’ on you). Eating too much red meat, … [Read more...] about 6 superfoods to brighten your skin, reduce breakouts and slow ageing

6 treatments for an effortless summer – the ultimate guide to streamlining your beauty routine

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Okay, so a *real* Summer holiday might be off the cards for most of us at the moment, but that doesn’t mean we shouldn’t make the most of the warmer weather when it does (eventually) roll around. In fact, when sunny days are so few and far between, it’d be rude not to squeeze every bit of joy out of them that we can.  For me, that means that I have zero time for my (usually … [Read more...] about 6 treatments for an effortless summer – the ultimate guide to streamlining your beauty routine

How to make your eyebrow tint last a really (really) long time

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You’ve tinted your brows. Everything is fuller, sharper, all-round preened. You’ve seen a world of ‘perfect’ brows and can’t imagine one without. Fear not, tinters, there are simple tricks that’ll keep that dye lasting long beyond your nightly makeup removal. From where to go, to how to care for ’em, here are the four things you need to … [Read more...] about How to make your eyebrow tint last a really (really) long time