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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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7 things people with great eyebrows always do

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‘Perfect brows’, I know that you do exist, I’ve seen you sitting proudly on the foreheads of Lily Collins, Emily Ratajowski and co. So, how on earth does one achieve such greatness? Especially with an overly ‘plucky’ brow history? It’s possible, it just won’t happen overnight. Enhancing shape, size and texture will take some work, but we know how to do it (and now you will … [Read more...] about 7 things people with great eyebrows always do

The French bob is already Autumn’s most chic haircut – here’s why we’re obsessed

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There are a few things that the French just get *right*. Food. Romance. Style. It’s difficult to pin down quite what it is that makes the French so good at these things, (they have a certain je ne sais quoi, if you will), but it seems like France just has chic-ness down to a fine art.  Recently we've seen the modern French Mani and reverse French nails, which we’ve been … [Read more...] about The French bob is already Autumn’s most chic haircut – here’s why we’re obsessed

Our fave celebs are getting ‘menicures’, and we’re so here for it

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Okay, so in the past, men’s hair and beauty trends have been few and far between (and frankly, sometimes pretty questionable – we’re looking at you, frosted tips). So, we’re categorically here for any trend that breaks the mould of men’s beauty – because why? (And say it with us): beauty ? is ? for ? everyone?. Which is why we’re currently obsessing over the … [Read more...] about Our fave celebs are getting ‘menicures’, and we’re so here for it

Every skincare lover needs to know about these 5 acids

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We have to admit, the word ‘acid’ doesn’t exactly sound inviting when we’re talking about things to put on our skin but we swear it is. It’s actually somewhat of a hero. From fruit acids to retinol and hyaluronic acid, we’ve broken down what they actually do. What does glycolic acid do for your skin? Glycolic acid is a type of alpha hydroxy acid (AHA) that helps remove dead … [Read more...] about Every skincare lover needs to know about these 5 acids

Mermaid waves are the ultimate summer hair trend – and they’re perfect for festival season

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Honestly, is there anyone who didn’t grow up wanting to be a mermaid? Maybe I’m weird, but I spent my childhood watching Aquamarine, practicing my mermaid swimming in the pool on hols, and secretly hoping I’d awkwardly transform into a mermaid whenever I did the dishes – (thanks, H2O Just Add Water, for my wildly unrealistic childhood expectations). Maybe that’s why … [Read more...] about Mermaid waves are the ultimate summer hair trend – and they’re perfect for festival season