Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

12 easy pop culture inspired Halloween costumes – for guys who always leave it to the last minute

7 October 2021 by Beth Ryan

So, you’ve left your Halloween costume to the last minute, yet again. We’ve all been there. We know it’s all too easy to focus on the ‘party’ part of ‘fancy-dress party’ (after all, that’s what Halloween is really about, isn’t it?). Still, you don’t want to be *that* guy who shows up without a costume – cue: the inevitable last-minute costume panic. Luckily, though, … [Read more...] about 12 easy pop culture inspired Halloween costumes – for guys who always leave it to the last minute

Velvet nails are our fave nail trend for Autumn/Winter 2021

6 October 2021 by Beth Ryan

Is there any better way to usher in pumpkin-spiced-latte-and-halloween season than a fresh set of nails? And, because the colder weather has *very much* arrived – we’re craving some warm and fuzzy colours and textures. Enter: velvet nails. Velvet nails were everywhere last winter, and unsurprisingly (because, duh – look how dreamy they are), they’re making a huge … [Read more...] about Velvet nails are our fave nail trend for Autumn/Winter 2021

These are the biggest hair and beauty trends of Autumn 2021

30 September 2021 by Beth Ryan

There’s nothing like a hair and beauty fix to soften the blow of the oncoming cold weather. Autumn’s here, and whilst the leaves are starting to fall – the beauty world has a tonne of new trends for us to drool over. We’ve scoured fashion weeks, street styles (and of course, our Insta feeds) to bring you the biggest beauty trends of autumn. We’re not sure about you, but … [Read more...] about These are the biggest hair and beauty trends of Autumn 2021

Microfeathering is the brow treatment everyone’s talking about – here’s why we love it

28 September 2021 by Beth Ryan

If we’ve said it once, we’ve said it a thousand times: a good pair of killer brows have the power to completely change your face. They accentuate the eyes, frame and add definition to the face, and can also totally alter your face shape. Plus, they play a huge role in communication (just look at how emotive this guy is – ?). It’s no surprise then, that we as a society are … [Read more...] about Microfeathering is the brow treatment everyone’s talking about – here’s why we love it

IBX might be the ultimate repairing treatment for damaged nails – here’s what you need to know

27 September 2021 by Beth Ryan

Okay, I’m the first to admit that although I love getting my nails done (gels, acrylics, BIAB – you name it, I’ve done it), I haven’t always invested as much time, effort, or money into the ‘removal’ side of things. Yep, I have vivid (and scarring) memories of peeling off my acrylics and gels, thinking it would be easier and quicker than leaving it to the pros – and … [Read more...] about IBX might be the ultimate repairing treatment for damaged nails – here’s what you need to know