Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Microfeathering is the brow treatment everyone’s talking about – here’s why we love it

28 September 2021 by Beth Ryan

If we’ve said it once, we’ve said it a thousand times: a good pair of killer brows have the power to completely change your face. They accentuate the eyes, frame and add definition to the face, and can also totally alter your face shape. Plus, they play a huge role in communication (just look at how emotive this guy is – ?). It’s no surprise then, that we as a society are … [Read more...] about Microfeathering is the brow treatment everyone’s talking about – here’s why we love it

IBX might be the ultimate repairing treatment for damaged nails – here’s what you need to know

27 September 2021 by Beth Ryan

Okay, I’m the first to admit that although I love getting my nails done (gels, acrylics, BIAB – you name it, I’ve done it), I haven’t always invested as much time, effort, or money into the ‘removal’ side of things. Yep, I have vivid (and scarring) memories of peeling off my acrylics and gels, thinking it would be easier and quicker than leaving it to the pros – and … [Read more...] about IBX might be the ultimate repairing treatment for damaged nails – here’s what you need to know

These are the treatments you should book for the ultimate post-summer recovery

17 September 2021 by Beth Ryan

So, you finally managed to spend some time in the sun this summer – or better yet, you actually managed a real-life, on-the-beach, summer holiday (lucky you!) Whilst this might have been a dream come true for your mind and soul, your body might be telling a *slightly* different story. Sun, sea, and classic summer over-indulgence (whether that’s pasta and wine on your hols … [Read more...] about These are the treatments you should book for the ultimate post-summer recovery

These nail colours will be everywhere this Autumn

12 September 2021 by Beth Ryan

And, just like that, Summer is pretty much over. Holidays, long days, and back garden barbecues are feeling like a distant memory (which probably isn’t helped by the fact we had approx. 1 week of real sunshine this whole season). Honestly though, we’re not mad about the oncoming of Autumn. Sweater weather, Pumpkin Spice Lattes, and Halloween? Yes please. Plus, it’s an excuse … [Read more...] about These nail colours will be everywhere this Autumn

These four tips for longer lashes actually work – we promise.

10 September 2021 by Beth Ryan

From smearing Vaseline on your eyes to massaging your lash line, there are a tonne of methods out there that promise to bestow upon us the gift of long, fluttery lashes. If you’ve tried all of the at-home tips and tricks that the internet has to offer, and nothing seems to work – it might be time to change your approach. Lemon juice and petroleum jelly aside (and yes, … [Read more...] about These four tips for longer lashes *actually* work – we promise.