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    2. Beth Ryan
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    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    The 90s tortoiseshell mani is about to be the most instagrammable nail trend of the season

    8 November 2021 by Beth Ryan

    Attention, animal print lovers: this one’s for you. We obsessed over them not so long ago – but tortoiseshell nails are *officially* back, and they are without a doubt (in our eyes anyway) the nail art trend of the season. Tortoiseshell was an absolute staple for any 90s or 00s gal (and still is for anyone still obsessed with 90s and 00s fashion – ourselves very … [Read more...] about The 90s tortoiseshell mani is about to be the most instagrammable nail trend of the season

    Why the Treatwell team are growing ‘taches for Movember ?

    8 November 2021 by Beth Ryan

    Several of our amazing Treatwell team are taking part in Movember – a fantastic charity that raises money for men’s issues, including prostate cancer, testicular cancer, suicide awareness, and men’s mental health issues. The rules? Start the month with a clean-shaven face, and grow a moustache for the whole of November. It’s pretty simple, but a great way to raise … [Read more...] about Why the Treatwell team are growing ‘taches for Movember ?

    The 6 most popular nail shapes you need to know

    21 October 2021 by Beth Ryan

    It’s a confusing world of ‘coffins’ and ‘squovals’ out there, so we thought we’d clear things up. Turns out, there’s a science behind your nail shape: from lengthening short nails, to shapes that suit ‘wider’ fingers, there’s a style to suit everyone (though please don’t start hating on your fingers, we’re all beauties, no matter how large your knuckles may be). To … [Read more...] about The 6 most popular nail shapes you need to know

    Hair colouring for men – everything you need to know before taking the plunge

    20 October 2021 by Beth Ryan

    Just like a slick suit or your fave pair of trainers – a good hairstyle can make all the difference to your look. You probably already have your go-to cut and style down to a T – but the colour? That’s another question entirely.  A good dye-job can transform your hair, but the world of hair colouring can be a tricky one to navigate for those with little experience … [Read more...] about Hair colouring for men – everything you need to know before taking the plunge

    These 22 Halloween nail art ideas are perfect for guys who don’t fancy dressing up this year

    19 October 2021 by Beth Ryan

    Halloween is fast approaching, and if you’re not one for dressing up, you’re likely experiencing the inevitable pre-party dread that comes along with anything remotely costume-related. Don’t worry – you’re not alone. For every Halloween enthusiast who thrives off of elaborate costumes, and every last-minute procrastinator who seems to pull off an incredible outfit in the … [Read more...] about These 22 Halloween nail art ideas are perfect for guys who don’t fancy dressing up this year

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