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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Reflective glitter is the biggest nail trend of festive season, and we’re officially obsessed

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Has anyone else felt the inexplicable urge to cover themselves in sequins, glitter, and all things sparkly lately? Because same. Turns out – the fashion weeks called it early – Out Out is back (in terms of beauty and fashion, at least) – which means the return of full-on glam – hoorah! And let’s be honest, a little dose of sparkle and joy is *exactly* … [Read more...] about Reflective glitter is the biggest nail trend of festive season, and we’re officially obsessed

Hair tinsel is trending, and just in time for party season ✨

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When it comes to Christmas (and life in general, if I’m totally honest), I’m kind of like a magpie – if it sparkles or shines, I’m immediately drawn to it. So, when I saw TikTok’s latest viral hair trend – an official revival of 90s hair tinsel – I was immediately obsessed.  It’s uber-festive, majorly *extra*, and the perfect accessory for party season. Plus, … [Read more...] about Hair tinsel is trending, and just in time for party season ✨

The party-season-ready eye makeup trends we’ll be wearing throughout December

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It’s fair to say that our social lives have taken a bit of a hit over the past couple of years, and getting glammed-up has definitely not been top of the to-do list. And whilst we’ve loved the freedom of skinimalism, staying-in, and living makeup free – we’re more than ready for a change.  Yep, we’re calling it: glam is back for party season, and we’re going all out. … [Read more...] about The party-season-ready eye makeup trends we’ll be wearing throughout December

6 blow dry styles to ask your hairdresser for this Christmas

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Let’s face it – the past year (or two) kind of put a lot of things on the backburner. Summer holidays, parties, and, (sigh), even Christmas – it’s fair to say our social lives have taken a bit of a hit. All that has meant one thing for sure – getting glammed up has decidedly not been top of our to-do list. And, whilst we’ve loved the makeup-free life, the … [Read more...] about 6 blow dry styles to ask your hairdresser for this Christmas

The festive nail inspo you need for your Christmas mani (from the Treatwell team to you) ?

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It’s that time of year (!!) which means we can finally start watching Christmas movies, eating mince pies, and listening to Mariah Carey on repeat (okay, we’ll admit that we’ve been doing all of this since Halloween but at least it’s now a *tad* less embarrassing).  Yep, Christmas is approaching fast, and (in case you couldn’t tell) we’re just a little excited. Of course, … [Read more...] about The festive nail inspo you need for your Christmas mani (from the Treatwell team to you) ?