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    1. Home
    2. Beth Ryan
    3. Page 8

    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    Is facial acupuncture the secret to brighter skin (and beating anxiety) this winter?

    20 January 2022 by Beth Ryan

    What are the benefits? Facial acupuncture is a great non-surgical alternative for slowing down the ageing process. Vivienne, owner of Primo Herb, explains, “facial acupuncture increases circulation in the face and promotes collagen production” – two key factors in achieving youthful-looking skin. The micro-wounds left by the needles kickstart the regeneration process and … [Read more...] about Is facial acupuncture the secret to brighter skin (and beating anxiety) this winter?

    Pantone’s Colour of the Year is already taking over hair and beauty trends for 2022 – here’s how to style it

    19 January 2022 by Beth Ryan

    The verdict is in: the official Pantone colour of the year has been revealed, and pretty much everyone (us very much included) is already suitably obsessed. ‘Very Peri’ also known as PANTONE 17-3938, is a fun, lush shade described by Pantone as “a dynamic periwinkle blue hue with a vivifying violet-red undertone.” Pantone’s Colour of the year is all about reflecting “what is … [Read more...] about Pantone’s Colour of the Year is already taking over hair and beauty trends for 2022 – here’s how to style it

    What is ‘slugging’? The K-beauty skincare trick that’s a saviour for dry skin

    17 January 2022 by Beth Ryan

    We have a few go-to’s when it comes to beauty advice. Our stylists, obviously, that friend who’s always trying the newest miracle ingredients – and now, Reddit (yep, that’s the social media platform with forums on literally everything under the sun) and TikTok. They both have thriving communities of hair, beauty and skincare obsessives. The latest trend making the rounds? … [Read more...] about What is ‘slugging’? The K-beauty skincare trick that’s a saviour for dry skin

    Six ‘detox’ ideas that don’t involve giving anything up this new year

    13 January 2022 by Beth Ryan

    Let’s think less about ‘giving up’, and more about embracing new stuff (not sipping cider vinegar). Simple things, like breathing in fresh genuine air, without the pressure of committing to ‘meditation’. A walk in the park vs. an hour sat in silence. A juicy glass of water vs. no wine for two months. ‘Detox’ gets your attention, but these six simple things will leave you … [Read more...] about Six ‘detox’ ideas that don’t involve giving anything up this new year

    The mullet is here to stay for 2022 (and we’re *so* here for it) – here’s all the inspo you need to try it

    12 January 2022 by Beth Ryan

    If you’d have asked me a couple of years ago to name three styles I would have put money on *not* coming back into fashion, I would pretty easily have chosen juicy tracksuits, crocs, and (most definitely) the mullet. Cut to today: Juicy tracksuits are a fave of every insta baddie from Kylie Jenner and Addison Rae to Bimini Bon Boulash. Crocs are a staple look for Justin Bieber … [Read more...] about The mullet is here to stay for 2022 (and we’re *so* here for it) – here’s all the inspo you need to try it

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