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    2. Beth Ryan
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    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    What is ‘Hair Botox’? Everything you need to know about the super-smoothing hair treatment

    21 February 2022 by Beth Ryan

    First thing’s first: although the name might suggest otherwise – ‘Hair Botox’ doesn’t actually involve Botox, or injectables of any kind. In reality – Hair Botox is an intensive conditioning treatment, with highly active ingredients, that repairs damaged and weak hair. The treatment smoothes and softens hair, just as Botox does for skin (hence the nickname). … [Read more...] about What is ‘Hair Botox’? Everything you need to know about the super-smoothing hair treatment

    What is ‘Hair Botox’? Everything you need to know about the super-smoothing hair treatment

    21 February 2022 by Beth Ryan

    First thing’s first: although the name might suggest otherwise – ‘Hair Botox’ doesn’t actually involve Botox, or injectables of any kind. In reality – Hair Botox is an intensive conditioning treatment, with highly active ingredients, that repairs damaged and weak hair. The treatment smoothes and softens hair, just as Botox does for skin (hence the nickname). … [Read more...] about What is ‘Hair Botox’? Everything you need to know about the super-smoothing hair treatment

    10 trending nail polish colours we’ll be wearing throughout Spring/Summer 2022

    8 February 2022 by Beth Ryan

    Hands up if you’ve ever felt the stress of picking a nail polish colour at your mani appointment? ?‍♀️ That’s okay – it happens to the best of us. And, whilst we fully believe that nothing lifts the spirits quite like a fresh mani (okay, maybe chocolate, but other than that – nothing), knowing what you want, or what’s *in* when it comes to nail polish colours isn’t … [Read more...] about 10 trending nail polish colours we’ll be wearing throughout Spring/Summer 2022

    Trending now: Valentine’s Day nails – we’ve got your inspo sorted ?

    4 February 2022 by Beth Ryan

    With the longest month of the year finally over (cya, January ?), this February we’re all about the love. Yep, Valentine’s Day (probably the most marmite of holidays) is around the corner. So, whether you’re the ‘true-romantic V-day lover’ type, or you use the holiday as an excuse to get discounted fancy chocolates the following day (we feel you) – there’s one thing we … [Read more...] about Trending now: Valentine’s Day nails – we’ve got your inspo sorted ?

    The Important of Pampering to Plus Size People – by Gina Tonic

    20 January 2022 by Beth Ryan

    My first massage was a gift from a friend for my birthday. It was an expensive, fancy one and I was worried about going for weeks. Not because of a dislike of being touched or a fear of small spaces, but the dark stories that have circled around fat online spaces for years. Masseurs who seem scared to touch a bigger body, even ones who act disgusted by our flesh in front of … [Read more...] about The Important of Pampering to Plus Size People – by Gina Tonic

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