Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

7 tips to make your hair and beauty routine more sustainable

16 November 2022 by Beth Ryan

Instagram: @lalalopez Hair and beauty routines can often have a major impact on the environment, from the products and tools we use to how often wash our hair. However, there are plenty of ways that us hair and beauty lovers can make our daily routines more sustainable. This can mean just a few simple changes to your routine. Think: shampooing and conditioning our hair less … [Read more...] about 7 tips to make your hair and beauty routine more sustainable

Top Rated 2022: Help us find the best salons on Treatwell

7 September 2022 by Beth Ryan

Top Rated is back! Treatwell’s Top Rated awards were first launched in 2017, as a way to reward and recognise the hard work of those salons who go the extra mile to provide exceptional experiences for their clients. Since then, it’s become a yearly celebration, where we reward the commitment and dedication of our amazing salon professionals who turn an ordinary trip to the … [Read more...] about Top Rated 2022: Help us find the best salons on Treatwell

These 31 shades of auburn hair will convince you to go red for Autumn 🍁

2 September 2022 by Beth Ryan

Okay, I know, I know – auburn? For Autumn? Groundbreaking. We’ve seen it all before – the longing for autumnal auburn hair returns every time the leaves start to fall, and exquisite orange heads of hair seem to be popping up everywhere. (Just ask TikTok, where #gingerhair is currently trending with over 100 million views). And yet, I’m just as in love with it … [Read more...] about These 31 shades of auburn hair will convince you to go red for Autumn 🍁

From baby braids to hair tinsel – this is the ultimate guide to 2022 festival hairstyles

3 August 2022 by Beth Ryan

Oh, festival season – it just wasn’t the same without you. (The Glasto comeback more than proved how sorely they were missed). Maybe it’s because the last few years have left us more than ready to let off some steam, or maybe it’s because we’re trying to fit all our missed festivals into the last month of summer. Either way, it’s clear that festivals are back and … [Read more...] about From baby braids to hair tinsel – this is the ultimate guide to 2022 festival hairstyles

Breakouts and spots: 10 mistakes you should avoid (that you might not know you’re making)

12 May 2022 by Beth Ryan

Whether you’re a long-time breakout sufferer (same), or your spots have popped up out of nowhere and you’re new to the club (welcome) – it can sometimes be pretty impossible to figure out why on earth you’re breaking out. Of course, (disclaimer here) – sometimes they’re pretty much unavoidable. Hormones, stress, age, genetics, and good old Aunt Flo can all lead to … [Read more...] about Breakouts and spots: 10 mistakes you should avoid (that you might not know you’re making)